AMP Agency Acquires Boston-based Fulgent Media Group

BOSTON--(BUSINESS WIRE)--AMP Agency, a full-service experiential marketing agency, today announced the acquisition of Fulgent Media Group, a full-service media agency providing strategy and placement services with focus across emerging “digital” media platforms. Named a “Hot 100” company and "Top 50 Women-Owned Businesses" by Entrepreneur Magazine in 2007, Fulgent Media Group’s staff joins AMP effective immediately, under the newly named “AMP Media Services.”

“AMP Media” enhances AMP Agency’s existing media efforts focused on providing clients with effective and progressive advertising solutions and marks an important addition to the agency’s breadth of award-winning services offering complete planning and program execution, inclusive of creative message development, interactive/digital production, experiential consumer and retail promotions, and integrated media and PR.

“Fulgent Media brings an impressive group of dynamic and forward-thinking team players with a record of outstanding achievements in the use of new media strategies, and we’re proud to have them join our team,” commented Gary Colen, CEO of AMP Agency. “`AMP Media’ addresses the growing needs of our clients and with this solid team in place, we’re able to best guide our partners amid the evolving media environment through fully integrated tactics that provide measurable campaign benefits.”

Fulgent Media brings a team of seasoned marketing executives to AMP and a notable client portfolio that includes strategic guidance and media services for such recognized Boston-based companies and institutions as Genzyme, BostonCoach and Harvard Business School.

“We are honored to be recognized so enthusiastically by AMP Agency and we’re equally excited to grow our business and to collaborate with clients through all aspects of the creative process,” stated Karen Macumber, President and Founder of Fulgent Media Group. “There’s incredible opportunity in the marketplace to leverage new technologies and emerging platforms and we look forward to guiding clients across these growing spaces to build comprehensive programs that will raise their brand and meet their goals.”

About AMP Agency

AMP Agency (www.ampagency.com) is a full-service marketing agency that combines strategic planning, compelling creative, innovative execution, and measurable results to help our clients’ success and marketing dollars exceed the traditional. With a concentration on targeted lifestyle, life-stage, and mind-set marketing, AMP Agency makes Brand Experience an integral part of any marketing plan, as well as a lasting memory in the consumer mind.