LifeLock® Named Winner for Internationally Recognized Business Award

TEMPE, Ariz.--(BUSINESS WIRE)--“Hi, my name is Todd Davis, and this is my real social security number: 457-55-5462.” This well known line has been recognized by the International Stevie Awards for Best Radio Ad Campaign in The 2008 International Business Awards. LifeLock’s radio campaign was based off the company’s CEO, Todd Davis’, real Social Security Number, which was first introduced in October of 2006. LifeLock was also a finalist in six other unique categories: Best New Company, Best Overall Company, Best New Product, Best Print Ad (magazine and newspaper) and Best TV Ad. Recipients of International Stevie Awards were selected from more than 1,700 entries received from organizations and individuals in more than 30 countries.

“We want consumers to know that their personal information may already be out there. I give out my social security number in LifeLock’s marketing campaigns, to show consumers that I have taken the proactive steps to protect my identity,” said Davis.

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members’ credit files, and requests that members’ names be removed from pre-approved credit card offer and junk mail lists. Members are also entitled to LifeLock’s WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress service searches to see if members have had a change of address form filed and alert them to ensure they are aware of the change. The company’s services are backed by a $1 million total service guarantee.

“Entries to the IBAs grew 65% this year, and that illustrates the increasing importance of The International Business Awards worldwide,” said Michael Gallagher, president of The Stevie Awards, presenters of the IBAs. “We congratulate all of the Finalists and International Stevie Awards winners, and we look forward to honoring them for their achievements at our gala awards dinner in Dublin on September 8.”

Organizations all over the world are eligible to compete in The International Business Awards, and can enter in any of more than 40 categories from Best Multinational Company and Best New Product to Best Corporate Social Responsibility Program and Best Executive.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected International Stevie winners from among the Finalists, which were determined by volunteer judges around the world during two months of preliminary judging.

About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company’s secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

Complete lists of honorees and other details are available at www.stevieawards.com/iba.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.