Hasbro Unveils “The My Little Pony Project: 25 Ponies for 25 Years" Collection

Collection Includes One-of-a-Kind Designs by David Arquette and Courteney Cox, Kimora Lee Simmons, Leah Remini, LeAnn Rimes and Many More Pop Culture Influentials

--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS):

WHO/WHAT:  

Join Hasbro, Inc. as its iconic MY LITTLE PONY brand culminates its year-long global 25th birthday celebration with "The MY LITTLE PONY Project: 25 Ponies for 25 Years" gallery exhibition.

 

Held at New York City's Chelsea Art Museum, this special one-night-only event will showcase "The MY LITTLE PONY Project: 25 Ponies for 25 Years" collection for the first time in its entirety. Each unique 18-inch pony, designed by pop culture influentials David Arquette and Courteney Cox, Kimora Lee Simmons, Leah Remini and LeAnn Rimes, among others will be auctioned off by CharityFolks.com to benefit Give Kid The World Village, a nonprofit organization that provides week- long vacations to Central Florida to children with life-threatening illnesses and their families.

 
Created in honor of the brand's 25th birthday, "The MY LITTLE PONY Project: 25 Ponies for 25 Years" initiative invited international pop culture influentials such as celebrities, fashion designers, artists, collectors and kids, to design a collection of 25 one-of-a-kind MY LITTLE PONY 18-inch figures. The collection will also include several ponies created by MY LITTLE PONY enthusiasts from around the globe, chosen as part of an online contest.
 

The public can bid on ponies from the collection by visiting www.charityfolks.com through October 2.

 
WHEN:

September 18, 2008

Private Media Preview: 4:00 PM - 6:00 PM

Invite Only Cocktail Reception: 6:00 PM - 9:00 PM (media welcome)

 
WHERE: Chelsea Art Museum
556 West 22nd Street (at 11th Avenue)
New York, NY

**PHOTO/INTERVIEW OPPORTUNITIES**

  • First look at the “The MY LITTLE PONY Project: 25 Ponies for 25 Years” collection in its entirety
  • One-of-a-kind 18" ponies from celebrities including David Arquette and Courteney Cox, Kimora Lee Simmons, Leah Remini and LeAnn Rimes
  • Artists in attendance will include Junko Mizuno, Claw Money, Junie Moon and Klor (123 Klan)
  • Hasbro and Give Kids The World Village executives available for interview
  • Winners of the "The MY LITTLE PONY Project: 25 Ponies for 25 Years” online contest, including children from Ireland, Mexico, Australia and the United States

Contacts

For more information or to RSVP:
Litzky Public Relations
Marni Bahniuk or Kaylie Nelson, 201-222-9118
mbahniuk@litzkypr.com/knelson@litzkypr.com

Permalink: http://www.businesswire.com/news/home/20080918005008/en

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