Campaigner Offers Retailers ‘100 Days to Grow Your Business’ Email Marketing Tips for the Holiday Shopping Season

OTTAWA--(BUSINESS WIRE)--Campaigner (www.campaigner.com), a leading email marketing solutions provider, today announced a series of free tips to help retail businesses of all sizes get the most out of their email marketing programs during the crucial holiday sales period from Labor Day to the New Year.

Campaigner will provide daily email marketing tips for 100 days (starting on September 2, 2008), including strategic and tactical advice on a range of topics such as, pre-planning email marketing campaigns, timing, list building, encouraging action, strengthening customer relationships and much more.

Retailers can learn more and sign up for daily delivery of the tips directly to their inbox by visiting Campaigner’s 100 Days to Grow Your Business (http://www.campaigner.com/education/growyourbusiness.php?cid=PR100) web site. Site visitors will also find an archive of the daily tips as well as additional resources such as retail marketing case studies, webinars and whitepapers.

“Investing in an email marketing program, especially for the holiday season, is a simple and effective way for retailers to grab a piece of the holiday spend that was a staggering $475 billion last year, according to the National Retail Association,” said Luc Vezina, Campaigner’s head of marketing. “Coupled with the Direct Marketing Association’s findings that email marketing in 2007 had an ROI of more than $48 for every dollar spent, marketers who initiate, fine tune and enhance email marketing programs for the upcoming holiday season have a lot to gain.”

About Campaigner

Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich hosted PBX service. Additional information is available at www.campaigner.com.