NewsTrak Reports

Business Wire NewsTrak reports provide quality press release measurement, including detailed release metrics, search referral data and audience engagement information.

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Measurement is a key part of any public relations campaign. Business Wire NewsTrak reports, available with every distribution that includes our Global-Mobile-Social-Measurable bundle, help you measure the performance of each individual press release. NewsTrak provides data from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media services and consumer information systems, to help you determine message effectiveness and return on investment (ROI) based on your own goals for each release.

Your NewsTrak reports are available one hour after your release is transmitted, and are updated continuously for two years. Log in to Business Wire Connect, and find them under "Reports & Order History" to get data on:

  • Release views
  • Traffic sources
  • Multimedia views
  • User engagement

And much more. Watch the video to learn more about your NewsTrak reports.

Press Release ROI: White Paper

Press Release ROI: White Paper

Learn more about tying measurable views and clicks to your company's bottom line and calculating your return on marketing investment (ROMI). Download our free white paper, "Linking Press Release Output to Outcomes."