Measurement Features

Business Wire NewsTrak measurement reports tell you what you really want to know about how your press release is performing.

Our detailed release view metrics, traffic source information, posting reports, user engagement data and comparison tools help you understand the effectiveness of every release, so you can refine your strategy and maximize your ROI. Here is more on what you get with NewsTrak.

Sample of NewsTrak visibility report

Detailed release view metrics, broken down by destination, location and version.

Sample of NewsTrak traffic-source report

Traffic source information, including referral data from search engines and social networks.

Sample of NewsTrak distribution report

Distribution information, including a list of websites that have confirmed postings of your release, along with their monthly traffic and link to each site.

Sample of NewsTrak mobile distribition report

Mobile postings, reporting the mobile platforms, applications and websites to which your release was sent.

Sample of NewsTrak multimedia report

Multimedia stats, showing how many times your photos, videos and other multimedia are viewed and downloaded.

Sample of NewsTrak links report

Link stats, showing how many times users clicked through on the hyperlinks in your release.

Sample of NewsTrak social-network report

Social media engagement data, showing how often your release is shared by readers over social networks such as Twitter or Facebook.

Sample of NewsTrak search report

Search term referral data, showing the terms users searched to find your release via a search engine.

Sample of NewsTrak comparison report

Compare to Recent, which allows you to compare the performance of your current release with past releases.

Broadcast Monitoring

Critical Mention

Business Wire and Critical Mention have partnered to offer state-of-the-art broadcast monitoring services.

Measurement White Paper

Measurement White Paper

Learn more about press release measurement and its importance to tracking the return on marketing investment (ROMI) of a PR campaign. Download our free white paper on press release measurement at GloMoSoMe.com.