Press Release Measurement

Valuable links plus media and audience statistics. Value-added information to help you measure your PR success. Quick access through Business Wire Connect.

Measurement is a key component of your PR campaign, and Business Wire provides you with three different free reports to help you gauge your ROI and your media strategy.

Detail of a sample Reach report

NewsTrak Reach: Distribution Details

The Reach report provides media statistics based on your circuit order. Pie-chart graphs show a breakdown of your news release circuit(s) by newspapers, television/radio, online, magazines and trades, financial community and other audiences. Your report also contains links to the specific media lists for your order.

NewsTrak Posting: Links to Your News

The Posting report provides a snapshot of your news as it appears on key portals and news sites reaching millions of Internet users. This report enables you to click through directly to your news release on each listed site. Detail of a sample Access report

Enhanced! NewsTrak Access: Online Activity

The Access report provides a summary of viewer interaction with your release from BusinessWire.com and BusinessWire.com-hosted news pages. It includes search terms used to find your news on Google, Yahoo! and other search engines; links and click-throughs from referring blogs and websites; social media submissions and much, much more!**

** Access reports are updated continuously for two years from the date your news is distributed.

Finding Your Reports

NewsTrak Reach, Posting and Access reports are offered at no cost with most circuit orders placed via Business Wire Connect. Your reports can be viewed in the My Reports section on your My Connect home page at BusinessWire.com. Click the appropriate headline, then click the Reach, Posting and Access links to view the reports.