Press Release Measurement

Business Wire NewsTrak reports provide quality press release measurement, including detailed release metrics, search referral data and audience engagement information.

Measurement is a key part of any public relations campaign. Business Wire NewsTrak reports, available with every distribution that includes our Global-Mobile-Social-Measurable bundle, help you measure the performance of each individual press release. NewsTrak provides data from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media services and consumer information systems, to help you determine message effectiveness and return on investment (ROI) based on your own goals for each release.

With NewsTrak, you receive:

• Detailed release view metrics, broken down by destination, location and version (including views on the English-language BusinessWire.com and EON: Enhanced Online News sites, and any translated versions).
• Traffic source information, including direct views and referral data from search engines and social networks. Find out how many views came from Google, Facebook, Twitter and more.
• Search term referral data. See the terms people searched to find your release, broken down by search engine, search term and release version.
• Tracking over Business Wire's proprietary global network, including websites and mobile destinations to which your release was distributed. This section includes live links to your press release, and monthly visitor data (where available) for each website plus the Business Wire mobile site and iPhone app.
• Multimedia stats. See how many times your photos, videos and other multimedia assets were viewed and downloaded, including how often your videos were viewed and 'liked' on YouTube.
• User engagement data. See how often your release was shared by readers on social networks and how many times readers accessed the hyperlinks included in your release.
• Comparison tools. Compare the performance of a single release with past releases.
• Exportable reports, to create your own reports and presentations. Each section is individually exportable as an Excel file, or the entire report can be exported as a PDF with a single click.

Data from your NewsTrak report is available as soon as one hour after your release is transmitted and is updated continuously for two years.