March 25, 2008 06:00 AM Eastern Time 

It’s Official: modu is the World’s Lightest Mobile Phone

KFAR-SABA, Israel--(BUSINESS WIRE)--The Guinness World Record™ for the world’s lightest mobile phone has been awarded to modu for its tiny and sophisticated mobile phone.

modu was awarded this prestigious honour after careful consideration by the Guinness World Records™ judges, who declared that: “The lightest mobile phone is the modu, which weighs 40.1 g (1.41 oz).” Guinness World Records™ added: “modu’s dimensions are 72.1 mm (2.8 inches) x 37.6 mm (1.4 inches) x 7.8 mm (0.3 inches).”

modu launched its innovative mobile phone at the Mobile World Congress (MWC) event, held in Barcelona, Spain in February 2008. modu is the world’s first modular mobile phone, supported by a variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates – modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.

Throughout the design process of modu, the emphasis has been on keeping the phone small, light and compact in order that modu’s innovative approach could be realized. The result is a phone that is not only miniature, but also superbly designed and minimalist, whilst offering all the functions and capabilities of a normal-sized handset.

Zack Weisfeld, modu’s VP Marketing, said: “The Guinness World Record™ is a great achievement for a team that has worked tirelessly to take modu from the drawing board to producing full working devices in less than a year. From the outset, modu’s tiny dimensions and super light weight have been fundamental to delivering the disruptive, modular communication concept that modu embodies.

“With modu, the mobile phone can now be added to the list of ‘invisible’ items that people carry with them wherever they go, such as a bunch of keys, their wallet and their watch.”

“modu has already made a huge impact since its launch at MWC, with mobile network operators, consumer electronics manufacturers and other potential partners all attracted by our revolutionary approach.”

NOTES TO EDITORS

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues from msystems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu’s vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition.

modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style- easily and affordably. At the heart of the modu ecosystem is modu – a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets – stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates– consumer electronic devices that are modu-enabled – allowing users to create an entirely new communication experience.