NORTH HOLLYWOOD, Calif.--()--Disney.com, already the No. 1 family destination on the Internet,1 broke its all-time traffic record in August, according to Nielsen//NetRatings data released this week. Last month, Disney.com received a record 23.03 million unique visitors, an increase of 24 percent above a year ago and 12 percent over July 2007.
“We’re extremely pleased with the performance of the new Disney.com since its launch in February and we believe these traffic milestones are evidence that the site is delivering on our goal of providing an immersive entertainment destination for kids and families”
The new Disney.com, which launched in Feb. 2007, was also honored as one of the top five sites on AdweekMedia’s Digital Hot List, a list of which was published earlier this week. This select list of sites was chosen according to substantial and consistent growth in key audience metrics, as well as technological innovation and buzz worthy content among media and marketing insiders, according to AdweekMedia.
“We’re extremely pleased with the performance of the new Disney.com since its launch in February and we believe these traffic milestones are evidence that the site is delivering on our goal of providing an immersive entertainment destination for kids and families,” said Paul Yanover, executive vice president of The Walt Disney Internet Group and head of Disney Online.
“Going forward, our focus will continue on increasing visitor engagement with our site and its wide range of special entertainment features, such as Disney.com XD and its 'my channel' publishing tools and our virtual worlds.”
In addition to seeing increases in traffic last month, Disney.com is also tracking significant increases in registrations and time spent on the new version of the site since it was launched earlier this year. In August, Disney.com saw:
In the coming year, Disney.com plans to expand Disney.com both geographically by launching new Disney.com sites in international markets and cross-platform by connecting Disney.com to mobile devices via a new wireless web site and to handheld game consoles.
Yanover also noted that the honor from AdweekMedia demonstrates that Disney has struck a chord in terms of adapting Web 2.0 applications such as user-generated content, video, community and “media my way” to the kids and families sector of the Internet.
In its announcement of the Digital Hot List, AdweekMedia said of Disney.com: “With a newly revamped Web property serving kids and parents alike, Disney's unique visitor numbers have soared. Disney.com XD provides a unique social-networking/widget platform for users, resulting in an increase in the individual amount spent perusing the site.”
“Building on our success with the new site, Disney.com is also well on its way to becoming a connected entertainment hub for Disney-branded new media on the Internet and via mobile devices with a combination of elements of community and social networking through features such as Disney.com XD and integrated Virtual Worlds such as Disney’s Toontown Online and Club Penguin, special events like the popular D-Concert series, as well as synergy efforts to support all our Disney-branded businesses,” Yanover said.
Separately, comScore Media Metrix reported its estimates for August traffic for Disney.com. According to comScore, Disney.com logged 25.6 million unique visitors in August, an increase of 7 percent over last month and 3 percent over the same period last year, according to the comScore Media Metrix August 2007 report.
About Disney Online
Disney Online (www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney XD, a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.
In addition, Disney Online develops and publishes a range of online products and services including Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.
The Walt Disney Internet Group (WDIG) is a unit of The Walt Disney Company (NYSE:DIS).
1 Nielsen//NetRatings, NetView August 2007 Family & Lifestyles category