U.S. Postal Service to Appear on Alexander Haig's World Business Review TV Series - Sunday, March 5, 2006 on CNBC (as Paid Programming)

BOCA RATON, Fla.--(BUSINESS WIRE)--March 2, 2006--Multi-Media Productions (USA), Inc. announces that the U.S. Postal Service is scheduled to appear on World Business Review, hosted by General Alexander Haig.

As "e-advertising" continues to flourish, direct mail is considered by many advertising professionals to be one of the most effective means of reaching and influencing consumers. In this segment of World Business Review, George Hurst, Manager of Direct Mail for the U.S. Postal Service explains the many advantages and benefits associated with direct mail.

“Direct mail is a highly targetable medium and messages can be customized by industry, demographics and even consumer profiles. Direct mail works well with other media and is a powerful element of any marketing campaign”

"Direct mail is a highly targetable medium and messages can be customized by industry, demographics and even consumer profiles. Direct mail works well with other media and is a powerful element of any marketing campaign," states Mr. Hurst.

Lew Small, coordinating producer, added, "The U.S. Postal Service is one of the government's most efficient and visible agencies. It continues to develop technology and strategies to better serve all Americans, here and abroad. Their appearance on the show will be of great interest to our viewing audience."

About the U.S. Postal Service

Since 1775, the Postal Service and its predecessor, the Post Office Department, has connected friends, families, neighbors and businesses by mail. It is the only service provider delivering to every address in the nation. The Postal Service receives no taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of postage, products and services. It is the world's leading provider of mailing and delivery services, offering some of the most affordable postage rates in the world. The U.S. Postal Service delivers more than 46 percent of the world's mail volume.

For more about the USPS, visit http://www.usps.com

About World Business Review

World Business Review (WBR) airs on CNBC (Paid Programming) and Bravo (as paid programming). WBR may also be viewed on United Airlines' in-flight TV and through video-on-demand via wbrtv.com. The WBR series is also available at more than 90 prestigious colleges and universities around the country including Carnegie Mellon University, the University of Notre Dame, Dartmouth College and Georgetown University.

For specific domestic and international, market-by-market air dates and times please visit http://www.wbrtv.com/broadcast/1649.html or e-mail Moniqueh@mmpusa.com.

For more information, visit http://www.wbrtv.com.