As "e-advertising" continues to flourish, direct mail is considered by many advertising professionals to be one of the most effective means of reaching and influencing consumers. In this segment of World Business Review, George Hurst, Manager of Direct Mail for the U.S. Postal Service explains the many advantages and benefits associated with direct mail.
“Direct mail is a highly targetable medium and messages can be customized by industry, demographics and even consumer profiles. Direct mail works well with other media and is a powerful element of any marketing campaign”
"Direct mail is a highly targetable medium and messages can be customized by industry, demographics and even consumer profiles. Direct mail works well with other media and is a powerful element of any marketing campaign," states Mr. Hurst.
Lew Small, coordinating producer, added, "The U.S. Postal Service is one of the government's most efficient and visible agencies. It continues to develop technology and strategies to better serve all Americans, here and abroad. Their appearance on the show will be of great interest to our viewing audience."
About the U.S. Postal Service
Since 1775, the Postal Service and its predecessor, the Post Office Department, has connected friends, families, neighbors and businesses by mail. It is the only service provider delivering to every address in the nation. The Postal Service receives no taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of postage, products and services. It is the world's leading provider of mailing and delivery services, offering some of the most affordable postage rates in the world. The U.S. Postal Service delivers more than 46 percent of the world's mail volume.
For more about the USPS, visit http://www.usps.com
About World Business Review
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