May 04, 2009 08:12 AM Eastern Time 

HYDRIVE Launches the Next Trend in Energy: The HYDRIVE Energy Chew

RYE, N.Y.--(BUSINESS WIRE)--HYDRIVE Energy is extending their line of enhanced water energy drinks into a convenient and delicious new edible form – a full power energy soft chew. HYDRIVE Energy Chews deliver all the benefits of HYDRIVE Energy Drinks - great taste, vitamins, electrolytes, antioxidants, and a full power energy boost – in a non-liquid form that can be enjoyed anywhere, anytime.

“HYDRIVE’s Energy Chews will appeal to people looking for the boost of an energy drink without having to drink,” says Brian O’Byrne CEO of HYDRIVE Energy LLC. “The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk - was incredibly appealing to folks we talked to and is exactly what they want. They loved the idea that these chews taste great and provide nutrients in addition to energy.”

HYDRIVE Energy Chews come in foil pouches containing 4 individually wrapped chews. The chews are available in two flavors – Orange Burst and Berry Burst (coming in June). A pouch of chews contains 400% RDI of Vitamin C, 200% of Vitamin B3, B5, B6, and B12, 20% Calcium, plus 160 mg of caffeine (equal to about 2 cups of coffee). The chews have been specially formulated to provide a long-lasting, time-released boost of energy without the crash or jitters associated with other energy products.

HYDRIVE Energy Chews will be supported by local and national television advertising beginning May 4. HYDRIVE Energy chews are available online at the HYDRIVE website, www.hydriveenergy.com as well as at select stores around the country.

About HYDRIVE ENERGY LLC

HYDRIVE ENERGY LLC was founded in 2006 by beverage executives Mike Weinstein (former CEO Snapple Beverages) and Brian O’Byrne (former CEO Yoo-hoo/Orangina). The company is headquartered in Rye, N.Y. and is focused on bringing healthier energy products to market. Their non-carbonated HYDRIVE Energy Drinks are sold in over 15,000 stores across the U.S. and provide a delicious, hydrating energy lift with just 30 calories per bottle. For more information, visit www.hydriveenergy.com.

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