DNA Beverage Corporation Expands Operations into Louisiana

BOCA RATON, Fla.--(BUSINESS WIRE)--DNA Beverage Corporation (Pink Sheets:DNAB) the makers of DNA Energy Drink®, the great tasting favorite of action sports enthusiasts and fans alike, today announced that it has begun expansion of its operations into the Gulf Coast region beginning with the State of Louisiana. Distribution in the southern portion of the State is being performed by Grass Roots Beverage Corporation, the Company’s wholly owned subsidiary that currently distributes the Company’s energy drink throughout Florida to several thousand national chain and independent convenience stores. Distribution for Northern Louisiana will be the responsibility of Red River Beverage Corporation.

“Our ability to attract national chain business is making it easier to find regional snack and beverage distributors eager to service these accounts and grow along with the DNA brand.”

The DNA brand can now be found at nationally known convenience and drug chains in Louisiana, as well as many independently owned stores. Red River is a highly respected regional distributor that has serviced the territory for five years and currently sells products from the Dr. Pepper/Snapple Group, National Beverage Company, as well as several beers including Old Milwaukee and Schlitz. With warehouse locations in Shreveport and Monroe, Red River currently services over 800 accounts in northern Louisiana.

“Our commitment to building our brand and supporting our customers/partners, whether they own thousands of locations or just one, has not gone unnoticed by the beverage industry as a whole and distributors in particular,” said Russ Rickon, DNA’s National VP of Sales. “DNA’s marketing programs include major support of the action sports community where our world class teams compete on a level field with the best in motocross, surf, wakeboard and skateboard. On the retail side, the overwhelming support we provide our distributors and retailers in the form of point-of-sale materials, crew drives and consumer education is second to none,” added Rickon.

“DNA’s expansion into Louisiana is just the first step into covering the entire Gulf Coast region including Alabama, Mississippi and Tennessee,” said Melvin Leiner, the Company’s Chief Operating Officer. Leiner added, “Our ability to attract national chain business is making it easier to find regional snack and beverage distributors eager to service these accounts and grow along with the DNA brand.”

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.89.

True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA Energy Drink can also be found in other action sports such as surfing, BMX, wakeboarding and skateboarding, and its athletes are recognized stars in their own right. DNA has strong recognition in action sports, stores that support these athletes and sport participants, and is a regular at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events all over the country and regularly support its retailers and distributors. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.

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To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.