Calorie Burning Celsius Adds Seasoned Sales Executive

DELRAY BEACH, Fla.--(BUSINESS WIRE)--Celsius Holdings, Inc. (OTCBB:CSUH) announced J. Kelly Michols joined the company as its Vice President of Strategic Sales. Mr. Michols has held several executive positions with consumer products companies such as Procter and Gamble, Empire Berol as well as Rexall Sundown during its growth stage from $30mm in annual revenue up to close to $1 billion.

“It’s a great time to be joining Celsius”

As Executive Vice President and General Manager at Rexall Sundown, Mr. Michols was responsible for management of sales, marketing, finance, product development, regulatory, scientific affairs and operations of the sports nutrition operating division. As Senior Vice President and General Manager, he was responsible for corporate sales, marketing and sales operation functions for the $500mm retail division. At Procter and Gamble, he held several sales management positions from Regional Sales Manager, Southeast for Sundor brands to several sales management positions in the beverage divisions.

“It’s a great time to be joining Celsius,” said Michols. “I find growing consumer brands exhilarating and rewarding. Celsius and the calorie burning category are positioned for strong growth and I am looking forward to being part of their experienced management team.”

According to Celsius CEO Steve Haley, “It is great to have someone with Kelly’s experience come on board at this time. His vast experience of growing consumer product brands and companies will be important to us as we focus on expanding our distribution and retailer reach as well as broadening our portfolio of calorie burning products, including our soon to be launched shots and packets. In addition to his industry experience, Kelly’s ability to embrace a young entrepreneurial environment while implementing some of the processes required in larger consumer product focused organizations will be extra valuable to us during this next phase of our growth.”

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com

Forward-looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.