July 13, 2009 03:06 PM Eastern Time 

Celsius, the Original Calorie-Burner, Launches All-New Website www.celsius.com

DELRAY BEACH, Fla.--(BUSINESS WIRE)--Celsius Holdings, Inc. (OTCBB:CSUH) announced today the launch of their newly re-designed website: www.celsius.com. Designed by Foerstel, a strategic design firm, their approach, given the existing brand standards, marketing message, and background on Celsius, provided them with ample news-worthy and exciting elements to incorporate. With the new website, the Celsius vision, energy and science are brought to life. The goal was to make sure that the redesign reflected the active Celsius community and highlighted the scientific attributes of the Celsius product. The flash at the beginning of the web experience is crucial in making a splash using existing brand elements.

According to Irina Lorenzi, Vice President of Innovation at Celsius, “This redesign enlivens the Celsius brand online with a fresh, modern look and feel, improved functionality to enhance the consumer experience and improved SEO. Our intent is to engage Celsius fans by adding new features, such as the events section where consumers can search for local Celsius samplings and the “Hotspot” where Celsius fans know immediately ‘what’s happening, with Celsius.”

Drinking Celsius helps to burn up to 100 calories or more per serving by increasing metabolism and providing sustained energy. Celsius is vitamin enriched and offers consumers healthy, everyday refreshment that has been clinically shown to burn calories and raise metabolism.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

Celsius® is available in seven great tasting flavors: Sparking flavors Cola, Orange, Wild Berry, Lemon-Lime and Ginger Ale and Green Teas Raspberry Acai and Peach Mango. Celsius is also available in single-serving On the Go packets in Raspberry.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6005611&lang=en