Search Engine Optimization

The tools you need to optimize your press release for maximum online reach. EON: Enhanced Online News helps your press releases thrive online.

EON: Enhanced Online News provides do-it-yourself tools that let communicators of all levels:

• Turn a basic press release into an interactive web page to be found, seen and shared online.
• Build an online press release that will be indexed and served up in search engine results pages by major search engines like Google, Yahoo! and AOL.
• Increase online visibility with reporters, journalists, customers and prospects.

If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the visibility that you need. The EON platform provides a highly-optimized home for your news, with features that drive search engine results and take advantage of the Internet's "long tail."

Visit EON now to start building your next online press release!

EON: Enhanced Online News Optimization

EON: Enhanced Online News distribution helps increase your organic search engine results and drive audiences to your website by taking advantage of the "Long Tail" — that huge percentage of consumers searching for your online press release content long after the initial impact of a traditional news release.

EON first helps you build a catchy online press release designed to be found by people and by search engine robots, then posts your press release on a dedicated website built from the ground up to be search engine friendly.

Among EON's powerful features:

• The Press Release Builder, which provides in-depth guidance for every part of your press release from the headline to the contact info.
• The Text Optimization Tool, which helps you choose, rank and place the words and phrases most likely to be used by Internet users to find your news with search engines.
• A Website Preview, letting you choose any URL and display it in a window on your press release, providing a "sneak peek" for readers and more hits for your site.
• A Press Release Summary which appears on your press release, in search engine results and in RSS feeds.
• User-generated Tags for your press release, targeting readers that are most interested in your content.
• A Multimedia Gallery containing downloadable versions of your logo, photo, video, or other digital media asset.
• Easy Social Media sharing easy by providing your press release headline, summary, and permanent URL to the most popular social networking sites.

Posting your news on EON: Enhanced Online News enhances your company's search engine marketing efforts by optimizing and placing your news in a permanent web-friendly archive, making it easily available to Internet users and search engines. Use EON: Enhanced Online News to supplement your traditional wire distribution, or send just to EON: Enhanced Online News as part of a web-only marketing campaign.

Press Release Text Optimization

Business Wire's standalone Text Optimization Tool  provides an easy-to-use interface for search engine optimization (SEO) of your press release text by helping you:

• Research and Analyze Keywords: Choose and rank the words and phrases search engine users are most likely to use to find your press release content online.
• Optimize Your Release Content: Place your keywords throughout your press release based on the prompts provided. Add bold, italics and other style changes that can increase visibility on XHTML-compatible sites.
• Add Links to Drive Traffic: Hyperlink your keywords and other phrases in your press release to your company website.