Revenue Analytics Wins the Pillsbury Institute for Hospitality Entrepreneurship Award

ATLANTA--(BUSINESS WIRE)--Revenue Analytics was chosen by The Pillsbury Institute for Hospitality Entrepreneurship as a 2008 Industry Innovator June 3^rd at the inaugural meeting of their Innovation Network.

“Price Optimization helps minimize the complexity of rate changes and makes pricing more responsive to the market. It also helps pricing become more of a science and less an art.”

Cornell University’s Pillsbury Institute advances the study and practice of entrepreneurship in the hospitality industry. It was formed in fall of 2006 with a gift from Leland and Mary Pillsbury to Cornell’s School of Hotel Administration. The Institute’s Innovation Network is an exclusive member network made up of senior hospitality industry executives.

The award was given to Revenue Analytics for providing innovation and leadership in the hospitality space. Over 100 companies were considered for this honor. Among the decision criteria were the originality of the innovation and the potential impact of specific and tangible benefits to the industry.

Revenue Analytics’ innovation is an evolution of Revenue Management called Price Optimization, a dynamic capability which enables any hotel to measure the responsiveness of its guests to price changes and optimize price bases upon consumer response, competitive rates and capacity constraints.

In accepting the award, Dax Cross, Revenue Analytics’ President said, “Price Optimization helps minimize the complexity of rate changes and makes pricing more responsive to the market. It also helps pricing become more of a science and less an art.”

Robert Cross, Revenue Analytics’ Chairman and CEO added, “As with other Revenue Management applications, the gains from Price Optimization drop right to the bottom line. Our tests show that it works well even in a slowing economy. We’ve seen 3-4% increases in revenue versus control sets. That would equate to over $3 billion annually to the U.S. hotel industry.”

About Revenue Analytics

Revenue Analytics is the world’s leading consulting firm in designing visionary capabilities in Pricing and Revenue Management. Revenue Analytics partners with clients to create elegant solutions that deliver high impact results. The firm’s principals have successfully facilitated more than 100 previous clients uncovering over $10 billion in additional revenues. For more information, visit www.revenueanalytics.com.