New Survey Finds BlackBerry® Devices & Smartphones Aren’t Just for Email Anymore … Entertainment is the Killer Application
More than 90% of Respondents Unlikely to Switch Back to Traditional Handset, Citing Superior Smartphone Entertainment Experience
SAN FRANCISCO--(BUSINESS WIRE)--In an expansive market research survey released by Magmic Games and Information Solutions Group (ISG), users of mobile entertainment products on smartphone devices responded overwhelmingly that smartphone devices provided a superior entertainment experience than traditional feature-phone handsets. The results also indicate that playing games on smartphone devices is becoming the dominant method of gaming for those users compared to other gaming platforms. The survey results represent more than 3,750 consumers that have purchased games, themes, music and other entertainment products for BlackBerry® devices or other smartphones.
“The results suggest that positive entertainment experiences on devices are a critical factor in product adoption and loyalty. As a result, it is important for mobile carriers, OEMs and entertainment publishers to continue efforts to offer compelling entertainment products to mobile customers.”
Key findings of the survey:
“This survey speaks volumes about the powerful riptide smartphone and BlackBerry® devices are creating in the mobile entertainment market,” said Nicholas Reichenbach, executive vice president of publishing for Magmic Games. “The results suggest that positive entertainment experiences on devices are a critical factor in product adoption and loyalty. As a result, it is important for mobile carriers, OEMs and entertainment publishers to continue efforts to offer compelling entertainment products to mobile customers.”
Other results from the survey:
Respondents were offered 50 percent off their next purchase to complete the survey. Additional information from the survey is available upon request.
(a) ISG conducted the online survey exclusively for Magmic Games, Inc., a worldwide developer and publisher of mobile games and entertainment across all mobile platforms. Magmic Games owns and operates Bplay.com, a direct-to-consumer BlackBerry® device shopping portal, and offers other smartphone products through Magmic.com. Randomly selected users were polled from January 25, 2008, through February 2, 2008. Of the total group surveyed, 70 percent of respondents were male, 30 percent female.
About Magmic Games
Magmic Games is a world leading developer and publisher of mobile entertainment with over 80 titles in action, sports, casino, puzzle retro and multiplayer genres across a variety of mobile platforms. Magmic publishes a full range of content, from original IP to partnering with top entertainment publishers including THQ Wireless, Glu Mobile, Hands-On Mobile, PopCap Games and Konami. Magmic houses some of the biggest titles in the game industry such as Brain-Up, Texas Hold’em King, Phase 10, Frogger®, Monopoly® Tycoon, Call of Duty®, Chuzzle, Miner 2049er, Breeders’ Cup World Championships, World Poker Tour®, the NBA® and NFL®.
Owned and operated by Magmic Games, Bplay is a leading entertainment portal that offers a robust suite of content that includes games, music, graphics, themes and lifestyle applications, tailored expressly for the BlackBerry® device audience. The product offers a white-label solution for carriers to direct customers to a branded Web store front and an on-deck icon for easy downloading of content. For more information on Bplay, visit www.bplay.com.
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