Mentor Corporation Establishes an Online Collaboration with Le Mystère
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Mentor Corporation (NYSE:MNT), a leading supplier of medical products for the global aesthetic market, today announced that it has formed an online collaboration with top lingerie manufacturer Le Mystère, with broad distribution in the U.S. through 500 retailers including major department stores, specialty shops and on-line retailers as well as in 16 countries around the world.
“We are excited to be collaborating with Le Mystère on this initiative. They understand the unique needs of women with breasts implants, which makes them an ideal partner for Mentor”
Le Mystère is the creator and manufacturer of Le Mystère No. 9, the only collection of patented bras designed specifically for women who have had breast augmentation. The collection, which was developed in collaboration with a board-certified plastic surgeon, is designed to complement the unique changes in shape and size that occur with breast enhancement. As the global leader in breast implants, Mentor will partner with Le Mystère on a variety of marketing and educational initiatives targeting women who are considering breast surgery.
Under the terms of the agreement, the No. 9 collection will be featured on LoveYourLook.com, a Web site developed by Mentor to serve as the premier online educational resource for women considering breast augmentation and other cosmetic procedures.
"We are excited to be collaborating with Le Mystère on this initiative. They understand the unique needs of women with breasts implants, which makes them an ideal partner for Mentor," said Brian Luedtke, Vice President, Global Marketing and Sales at Mentor Corporation.
"Mentor is the authority on breast implants," said Michael Rabinowitz, Founder and Chief Executive Officer at Le Mystère. "We are thrilled to be working with them, and to be featuring our products on their web site, LoveYourLook.com, which is an exceptional resource for women."
About Le Mystère
Since 1991, Le Mystère has proven itself to be a pioneer in lingerie for all women. Renowned for their “all about fit” design approach, Le Mystère is a brand that truly understands a woman’s need for both fashion and function. The company is the innovator of Le Mystère No. 9, a collection of patented, designer bras which complement the unique changes in shape and size that occur after a breast augmentation. To learn more, visit www.lemystere.com/no9.
About Mentor Corporation
Mentor is a leading supplier of medical products for the global aesthetic market. The Company develops, manufactures, and markets innovative, science-based products for surgical and non-surgical medical procedures that allow patients to retain a more youthful appearance and improve their quality of life. The Company’s website is www.mentorcorp.com.
Safe Harbor Statement
This release contains forward-looking statements including, but not limited to, statements relating to Mentor’s co-marketing agreement with Le Mystère. A number of factors could cause actual results to differ from the forward-looking statements, including, but not limited to, consumer use of the products offered by Le Mystère. Other important risk factors are described in the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K and other Securities and Exchange Commission filings. These important risk factors could affect the Company’s business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statement for any reason.
