Hasbro and Singing Sensations Aly & AJ Featured in February 2^nd Webcast to Unveil the 2008 LITTLEST PET SHOP Product Line

PAWTUCKET, RI.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) today announced that it will host a LITTLEST PET SHOP webcast on February 2 to unveil new and exciting products due to hit retail stores worldwide beginning now through fall 2008. The Internet-based fan event will feature sibling pop duo Aly & AJ and can be viewed at www.littlestpetshop.com beginning at 10:00 a.m. EST. Girls around the world are expected to log on for an exclusive pre-release glimpse of the amazing things to come within the LITTLEST PET SHOP world such as a new hip look, the latest VIPs (Virtual Interactive Pets), new playsets and more.

“We don’t know who will be more excited on February 2 – Hasbro, who will share what we have in store for 2008, or the girls who will see all the new products that will allow them to build upon and interact with their beloved pet collections,” said Michelle Paolino, senior director of marketing for Hasbro’s LITTLEST PET SHOP brand. “We really wanted to give fans something exclusive and special, so we teamed up with Aly & AJ to help us lift the curtain on an exciting year for the LITTLEST PET SHOP brand.”

Adding to the excitement surrounding the February 2 web event, Hasbro announced that LITTLEST PET SHOP VIPs have begun shipping to retail stores around the world. Eleven new VIPs have been released, joining the original five unleashed in October 2007 exclusively in the New York metro area and online. The full cast of VIPs now includes: a cat, dog, panda, penguin, turtle, monkey, bunny, pig, butterfly, dachshund, mouse, horse, ladybug, iguana, boxer and yellow kitty. Also in February, the VIPs virtual world will expand with significant new enhancements including more games, activities and community features where girls and their VIPs can explore, nurture, exercise, shop, decorate and make new friends.

In related news, Hasbro announced that the LITTLEST PET SHOP brand will be hitting the open road this spring/summer as a sponsor of Aly & AJ’s upcoming tour. Perhaps the biggest news for girls surrounding the sponsorship is a LITTLEST PET SHOP sweepstakes that will kick off on February 2. Special codes have been placed in more than 4 million packages of the “new look” mini-dolls. Upon getting the mini-dolls home after purchase, girls can go to www.littlestpetshop.com, and punch in their code. Winners will be chosen by a random drawing from among all eligible entries received. Prizes include: five “Grand Prizes” of VIP tickets to Aly & AJ concert; 50 “First Prize” LITTLEST PET SHOP products for room makeovers; and 250 “Second Prize” pre-release LITTLEST PET SHOP product samples. All girls qualify for a downloadable LITTLEST PET SHOP series poster.

“We are so excited to be working with Hasbro and LITTLEST PET SHOP,” said Aly & AJ Michalka. “We are big fans of the brand because we collected LITTLEST PET SHOP as young girls, too. We’re very excited about our LITTLEST PET SHOP tour sponsorship this summer and we’re really looking forward to meeting the lucky girls who win the sweepstakes when they come to see us perform.”

The sweepstakes runs from February 2 through April 30. Void where prohibited. For more information about LITTLEST PET SHOP products and the sweepstakes, visit www.littestpetshop.com.

ABOUT LITTLEST PET SHOP

The LITTLEST PET SHOP property began as a line of collectible mini-dolls aimed at tween girls and their zeal for nurturing and collecting and is currently the fastest selling girls brand.(a) With more than 300 pets available to collect and cherish, girls simply can’t get enough of these quirky, edgy and cute pals and the accompanying LITTLEST PET SHOP playsets and accessories that make the experience complete. Since its re-launch in 2005, the LITTLEST PET SHOP brand has quickly become the fastest growing brand among girls in the toy industry with more than 60 million pets sold. It is also one of the hottest licensed lifestyle properties among young girls. The brand’s global licensing program has more than 130 licensees across major categories from apparel and accessories to publishing, electronics, and room décor. More information about the LITTLEST PET SHOP can be found at www.littlestpetshop.com.

ABOUT ALY & AJ

There’s no limit to what sisters Aly and AJ Michalka can do. They are actresses, singer-songwriters who play their own instruments, astute business women with multiple product lines, and philanthropists as well. Their debut album “Into The Rush” sold over a million copies. Their Christmas CD, “Acoustic Hearts of Christmas” was one of the top-selling CDs of the season. Their “Insomniatic” album opened to massive critical acclaim. Aly and AJ have released songs for many different films including hits such as "No One" that was featured in the motion picture Ice Princess; a rockin’ cover of The Lovin’ Spoonful’s "Do You Believe in Magic;" and a cover of Katrina and the Waves' "Walking on Sunshine" that was featured in the major motion picture Herbie: Fully Loaded. Aly & AJ recently starred in the new MTV movie, “Super Sweet 16,” which debuted this past summer. Both girls are filming movies for the big screen. Aly is set to star in “Will”, a Walden Media Feature Film and AJ is featured in the Peter Jackson directed film “The Lovely Bones” from Dreamworks. In addition, Aly & AJ completed a sold out US headline tour.

ABOUT HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

(a) In dollar sales, according to The NPD Group.