LaSalle Brands Corporation Acquires Licensing Rights of LaSalle Brands Ice Cream for National Retail Chain

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--LaSalle Brands Corporation (OTC: LSAL) has acquired the exclusive licensing rights of LaSalle Brands Ice Cream from trademark owners Medhat Mohamed and LaSalle Brands Inc. Pursuant to the terms in the Purchase Agreement between the parties executed on January 17, 2008, LaSalle Brands Corporation has acquired the licensing rights for a total purchase price of $1,000,000. LaSalle Brands Corporation intends to complete a full acquisition of LaSalle Brands Inc. and is in the final stages of its due diligence process.

In 2005 LaSalle Brands Inc. opened its Premiere Retail location on Third Avenue in New York City offering a variety of distinctive ice cream flavors, gelato, and exceptional fruit sorbets. In addition to ice cream, gelato, and sorbets, LaSalle Brands Inc. also includes fine imported cookies and its own LaSalle brand coffee. LaSalle Brands Corporation intends to use this successful business model as a benchmark for a national chain. The Company has already leveraged some of the best franchising personnel in the business, and is preparing the ground work needed for a very aggressive franchising campaign.

About LaSalle Brands Inc.:

The LaSalle Brands dream was born in 1972 with the goal to bring the consumer a super premium all natural ice cream at an affordable price and pledge to create a delicious dairy dessert using only the finest ingredients available. LaSalle Ice Cream is traditionally sold in pint size containers and is distributed to markets in the five boroughs of New York. LaSalle is the third largest pint brand ice cream in New York City, and outsells many national premium brands in LaSalle’s immediate markets.

Learn more about LaSalle Brands, Inc. at www.lasalleicecream.com

Safe Harbor Statement: The statements in this release that relate to future plans, expectations, events, performance, and the like are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Actual results or events could differ materially from those described in the forward-looking statements due to a variety of factors, including, but not limited to, the sales of franchises, the ability for the Company to raise needed funds to complete the acquisition, and those set forth in the company's report on Form 10-KSB for fiscal year 2006 filed with the Securities and Exchange Commission.