TrialPay Selected by AlwaysOn as OnMedia Top 100 Winner

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TrialPay, a leader in alternative payment methods, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services and venues, as well as advertising, branding and public relation campaigns. TrialPay was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations and promotion industry”

TrialPay and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO’s leading presentations and high-level debates with the global advertising and media establishment about disrupting user behavior and creating new opportunities in the marketing, branding, advertising and public relations industries.

The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.

TrialPay was chosen for the OnMedia 100 for its innovative approach to alternative online payments. With TrialPay, merchants earn significant revenue from “lost” or unlikely customers, advertisers acquire thousands of high-quality customers and shoppers get a free product and a feeling of brand loyalty.

“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services and venues for marketers to have at their fingertips to take their business to the next level in innovation.”

“Thousands of new advertisers and merchants have adopted the TrialPay platform this year,” said Alex Rampell, TrialPay’s CEO. “As a testament to the value of our platform, leading e-commerce providers have integrated TrialPay into their standard shopping carts, and premier merchants and blue-chip advertisers continue to add TrialPay throughout their marketing initiatives. Coming off this banner year, it’s an honor to be recognized by awards like the On Media 100.”

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/.

About TrialPay

TrialPay unites advertisers, merchants and customers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive customers into paying customers by giving away their product for free when a customer completes an offer from blue-chip advertisers like American Express, Gap, eBay and thousands more. Advertisers pay a bounty that equals or exceeds the merchant’s regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every customer can find an offer that compels him to purchase by pairing premium brands with the added incentive of a free product. With TrialPay everyone wins: customers get a free product, advertisers acquire new customers and merchants earn significant revenue from “lost” or formerly low-value customers.

TrialPay works with over 2,100 premium merchants, including McAfee, The Wall Street Journal, Skype and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 4.5 million registered users and adds 15,000 new users every day.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.