23andMeTM Launches Web-Based Personal Genome ServiceTM Outside U.S., Empowering Individuals to Access and Understand Their Own Genetic Information
23andMe Expands Reach Globally into Europe and Canada Following its Successful U.S. Launch
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--23andMe, Inc., a privately-held personal genetics company, announced today that it has begun making its services available to consumers in Canada and 49 European countries. The company, which officially launched in the U.S. on November 16, 2007, helps individuals understand their own genetic information through the latest advances in DNA analysis technologies and web-based interactive tools.
“We enter the European and Canadian markets with great momentum and are excited to continue toward our goal of offering our services to the global community.”
23andMe was recently selected as a 2008 Technology Pioneer by the World Economic Forum and will be participating in the 2008 World Economic Forum Annual Meeting from January 23-28, 2008 in Davos, Switzerland. Representatives from the company will be available to press and forum attendees at the 23andMe Booth on Wednesday, January 23rd to Saturday, January 26th 2008 from 10.00am – 2.00pm and 5.00pm – 11.00pm CET daily. The 23andMe Booth will be located on the first floor of the Belvedere Hotel (Promenade 89/7270 Davos-Platz) in Davos.
The 23andMeTM service enables its customers to:
Linda Avey, co-founder of 23andMe, said, "We are receiving overwhelming interest in our services outside the U.S. and are pleased to now offer them in Canada and Europe. Our web-based service model has made the European and Canadian offering possible, and we hope to continue to expand our global footprint to additional locations in the future. Ms. Avey continued, "We believe 2008 will be a year in which our understanding of the human genome will increase significantly through international research efforts, and we are eager to continue connecting individuals to this growing knowledge base of genetic information."
“23andMe came together because we believe in empowering individuals by helping them understand their genetic make-up and actively engaging them in the development of new ways to accelerate research,” said Anne Wojcicki, co-founder of 23andMe. “We enter the European and Canadian markets with great momentum and are excited to continue toward our goal of offering our services to the global community.”
How 23andMe’s services work:
Joining the 23andMe Community
To learn more and embark on your own personal genetic journey, please visit: www.23andMe.com.
23andMe is now available to consumers in the following locations: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Kingdom, the United States and Vatican City State.
23andMe, Inc. is a privately-held personal genetics company dedicated to helping individuals understand their own genetic information through DNA analysis technologies and web-based interactive tools. The company's Personal Genome Service enables individuals to gain deeper insights into their ancestry and inherited traits. 23andMe, Inc., was founded by Linda Avey and Anne Wojcicki in 2006, and the company is advised by a group of renowned experts in the fields of human genetics, bioinformatics and computer science. Its Series A investors include Genentech, Inc., Google Inc. (NASDAQ: GOOG) and New Enterprise Associates. More information is available at www.23andMe.com.
23andMe and Personal Genome Service are trademarks of 23andMe, Inc. All other marks belong to their respective owners.