Aaron McGruder to Launch Original Comedy Web Series on SUPER DELUXE
The Super Rumble Mixshow to Debut in January 2008
ATLANTA--(BUSINESS WIRE)--Super Deluxe, the comedy broadband network from Turner Broadcasting System, Inc. (TBS, Inc.), has signed a deal with writer/producer Aaron McGruder for an original series of 20 Webisodes entitled The Super Rumble Mixshow. McGruder is the creator and executive producer of the highly successful Peabody Award winning series, The Boondocks, which airs on Adult Swim.
“Like the team over at Adult Swim, the Super Deluxe guys are serious about content that’s creative and unique. I think we’re going to have a lot of fun together on this.”
The Web-based series, which will debut in January 2008, will feature a variety of comedy shorts, documentaries, lectures and sketches presented in a music-driven format. From a video advice column starring actor/comedian John Witherspoon (The Boondocks), with his own unique brand of wit and wisdom; to Gary Anthony Williams (The Boondocks; Boston Legal) as news anchor Lake McDowell, who will be covering and debating current issues from a “Negro point of view,” The Super Rumble Mixshow will continue to showcase McGruder’s talent and keen observations on everything from race to the topics of the day.
“We’ve been a huge admirer and fan of Aaron’s work for sometime now,” said Drew Reifenberger, senior vice president and general manager of Super Deluxe. “His comedy sensibilities and unique voice are a perfect fit for Super Deluxe.”
“I'm really looking forward to working in live action and working on the web,” said Aaron McGruder. “Like the team over at Adult Swim, the Super Deluxe guys are serious about content that’s creative and unique. I think we’re going to have a lot of fun together on this.”
Aaron McGruder serves as creator and writer of The Super Rumble Mixshow, which is being produced by his Partner Rumble Studio. McGruder is the creator and executive producer of the Peabody Award-winning hit series, The Boondocks, which is based on his popular comic strip of the same name and currently airs Monday nights on the late night cable network, Adult Swim.
Super Deluxe launched in early 2007 as one of the first Web sites to bring professionally produced comedy videos to online audiences. It features original, short-form content (shorts, series, animation and sketch) from such established comedic talents as Bob Odenkirk, Dave Foley, Norm Macdonald, The Sklar Brothers and emerging artists like animation breakout Brad Neely. In addition to expanding its Web site, Super Deluxe is expanding to other platforms, including VOD, mobile devices, personal media players, and gaming platforms.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.