Chockstone’s Promotions Manager 2.0 Makes One-to-One Marketing More Targeted Than Ever

PORTLAND, Ore.--(BUSINESS WIRE)--Chockstone Inc., a leading marketing technology provider that enables merchants to change customer behavior to maximize revenue and profitability, has released Version 2.0 of its robust Promotions Manager, enabling marketers to achieve unparalleled target messaging at the point of sale (POS).

“Promotions Manager 2.0 provides Cousin’s Subs with more opportunities to test and refine new types of campaigns, which is really important in our strategy to compete against other brands.”

When first released in March 2007, Promotions Manager provided a turnkey way for marketers to design and launch highly targeted POS-based promotions themselves without the barriers of engineering development time and cost. Marketers could easily generate historical consumer traffic and spending pattern data analyses and perform behavioral segmentation. As a result, they had the freedom to test and refine targeted, receipt-based offers nationally, regionally or even at a single location.

With this new release, Chockstone’s Promotions Manager 2.0 builds on previous capabilities to allow marketers deliver even more targeted promotions using these new features:

• SKU-Based Promotions reward customers for purchasing specific SKUs. For example, a promotion can be designed to encourage purchase of a higher profit margin item, such as soft drinks. (Example: “Buy a 20 oz. soft drink and enjoy a complimentary cookie.”)
• Linked Promotions allow merchants to offer a promotion to customers who have received or taken advantage of another promotion, thus “linking” one promotional behavior to trigger another. (Example: “Thanks for coming in on Tuesday. You’re entitled to a free cookie on your next visit.”)
• Percentage Uplift Promotions enable merchants to reward customers with percentage lifts for loading their cards with a minimum amount. (Example: “Congratulations! Because you loaded more than $50 on your card, you received 5% more for free.”)
• Integrated Email Marketing Campaigns enable marketers to explicitly target select promotions with initial email messages—and follow-up reminders—to generate higher awareness and redemption rates.

“Chockstone empowers marketers to focus their efforts on consumers who will yield the highest return,” said Larry Weissman, VP of Marketing for Cousin’s Subs, a Midwest-based sub sandwich chain. “Promotions Manager 2.0 provides Cousin’s Subs with more opportunities to test and refine new types of campaigns, which is really important in our strategy to compete against other brands.”

“Promotions Manager 2.0 demonstrates how we continue to listen and respond to what clients say they need to succeed in today’s crowded marketplace,” said Jeff Lipp, CEO of Chockstone. “With these new features, our clients can take an even more strategic approach to their consumer promotions and maximize profitability.”

About Chockstone

Chockstone is a marketing technology company enabling merchants to maximize revenue and profitability by increasing consumer purchase frequency and spend. Subway, Plaid Pantry and Ticketmaster are among the 30,000 merchant locations using Chockstone’s proven, innovative loyalty platform. Headquartered in Portland, Ore., Chockstone, Inc. is a privately held corporation. For more information please visit www.chockstone.com.