Gannett to Transform Online Experience with Maven’s Internet TV Advertising and Video Player Platform
Maven’s Internet TV Platform to Power Gannett’s Digital Operations, Including USATODAY.com and more than 150 Web Sites Affiliated with its 84 Community Newspapers and 23 Television Stations
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Maven Networks, Inc., a leading Internet TV platform company, today announced that it will provide enterprise-wide online video advertising and player solutions powered by the Maven Internet TV Platform™ for international news and information leader Gannett Co., Inc. Fueling the explosive growth in Web-based video delivery is the drive by publishers to tap into the enormous advertising revenue potential generated by the growth of Internet video consumers. Maven’s technology platform will enable Gannett to efficiently monetize and deliver thousands of hours of ad-supported news video throughout its more than 150 Web sites, including its renowned news destination site, USATODAY.com.
“Gannett is taking steps once again as an early adopter of advanced technology and innovative news styles to enhance its delivery of essential, in-depth news online, through a transformative video viewing experience”
Gannett will rely on the Maven Internet TV Platform to deliver video content and advertising for its local and national news brands and specialty Web sites. The highly scalable technology makes it easy to meet the needs of the anticipated 22 million+ visitors a month, or 14.3 percent of the entire Internet audience in the U.S., according to Nielsen/NetRatings in October.
As Gannett revamps the infrastructure behind its online environment, the company intends to reinvent the news and information experience for online consumers. The Maven Internet TV Platform offers Gannett top quality players that customers and advertisers demand, enabling its Web operations to feature video in more places and across multiple brands—without taxing IT network and staff resources. Maximizing this capability, Gannett will share more of its most compelling news and lifestyle video across its entire network of Web sites, as well as enable consumers to feature videos they like on their own social media pages.
”Our Information Center approach to news and information relies on multimedia, and video is a key element of our news and information offerings on all our Web sites – whether they are related to our newspapers or TV stations. Building a technical infrastructure that provides access to all our sites – large or small, newspaper or TV-based – is essential,” said Jack Williams, president of Gannett Digital. “Maven is the solution we choose to enable just that.”
Gannett also will turn to Maven to create advertiser inventory. Maven’s highly customizable media player can be tailored in minutes to reflect the look and feel of major bureau and local affiliate styles or to showcase advertisements with vast color palates, skin options and more. Additionally, the Maven platform offers valuable analysis and an intelligent insertion engine that allows advertisers to leverage a variety of ad formats for targeted audiences. As a result, Gannett is able to offer a more competitive news product and positively affect its channel-by-channel revenue.
“Gannett is taking steps once again as an early adopter of advanced technology and innovative news styles to enhance its delivery of essential, in-depth news online, through a transformative video viewing experience,” said Hilmi Ozguc, Founder and CEO of Maven Networks. “With the use of Maven’s Internet TV Platform, we anticipate that Gannett will be able to maximize the value of its video assets for both consumers and advertisers while satisfying its audiences across the board.”
Maven's players and advertising solutions will work in conjunction with the back-end management and syndication system of thePlatform. For more information about Maven’s Internet TV Platform, please visit www.maven.net.
About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
About Maven Networks
Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform™ is used by industry-leading organizations around the globe such as CBS’s CSTV, The Financial Times, Fox News, Hearst, SONY BMG, Sony Pictures Television, and TV Guide.