Redux Beverages Announces a New Energy Drink: Brawndo: The Thirst Mutilator

The Fictional Drink From the Mike Judge Cult Hit, Idiocracy, Comes to Life This December in the Form of a Bright Green, Electrolyte-Packed, Thirst-Mutilating Energy Drink

LOS ANGELES--(BUSINESS WIRE)--It wont replace water but it comes pretty darn close! Redux Beverages LLC, a beverage manufacturing company, whose lineup includes the controversially named, Cocaine, has announced an addition to its line of energy drinks called Brawndo: The Thirst Mutilator. Recently named One of the top ten movie products we wish we had by, Brawndo is now a reality; hitting retail in December of this year.

“With Brawndo we have a product that we already know people want, and even those who don’t know the movie will easily fall for its great taste and superior energizing attributes.”

Officially licensed from the 2006 cult-hit Mike Judge (Beavis and Butthead, King of the Hill) movie Idiocracy, Brawndo is a lemon-lime endurance supplement beverage. Bright green with a smooth tangy flavor, Brawndo refreshes and energizes with 200 mg of caffeine, electrolytes, inositol and guarana.

Brawndo: The Thirst Mutilator is a perfect fit for the Redux brand of products which stand for quality and attitude, said Redux Founder, Jamey Kirby. With Brawndo we have a product that we already know people want, and even those who dont know the movie will easily fall for its great taste and superior energizing attributes.

Through a partnership with 20th Century Fox Films and OMNI Consumer Products, Redux Beverages will bring the drink to market in December of this year in the form of a bright green, sports/energy hybrid beverage with 200mg of caffeine, electrolytes, inositol, guarana, and a smooth lemon-lime flavor. Brawndo will be available in a yellow, 16 oz aluminum can citing the catchphrase from the movie: Its got what plants crave!

Brawndo joins Redux Beverages existing sports and energy drinks which include

Cocaine (recently renamed No Name Energy Drink for the US market but still marketed under the Cocaine brand in Europe). A drink that has enjoyed controversy and a cult following, due to its name, superior flavor and its high caffeine content (three and a half times the amount of the leading competitor).

For more information on Redux Beverages and Brawndo: The Thirst Mutilator visit

About Redux Beverages LLC

Redux Beverages LLC is a fully owned subsidiary of Redux Enterprises Inc. Formed in 2006, and headquartered in Las Vegas, Nevada, Redux Beverages launched the wildly popular, Cocaine Energy Drink, in September of that year. Within 90 days, Cocaine claimed the distinction of being the fastest globally branded Energy Drink product in history. Following an FDA warning letter in April 2007, the company voluntarily renamed and re-released the Cocaine Energy Drink formula as NoName Energy Drink for the US market and continues to market it under the Cocaine brand outside of the US. The company maintains sales and support offices in California, Ohio, Massachusetts, and Georgia and recently opened a sales facility in the city of Dongen, The Netherlands.


Clever Communications
Mika Kelly, 408-693-0176 (editorial)

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