Mounted Memories Enters Agreement with Target Corporation

PLANTATION, Fla.--(BUSINESS WIRE)--Mounted Memories, the leading manufacturer/distributor of sports memorabilia and collectibles, and a division of Dreams, Inc. (AMEX:DRJ), received its first ever purchase order from the Target Corporation. The agreement has Mounted Memories providing fully licensed, limited edition framed NASCAR memorabilia featuring authentic autographs as well as sections of race-used tires to one of the nation’s premier retailers. NASCAR drivers participating in the program include; Dale Earnhardt Jr., Tony Stewart, Kasey Kahne and Juan Pablo Montoya. The exclusive products will be available in 1600 Target stores in late November of this year.

“We have entered a new and significant distribution channel with the receipt of this purchase order from Target. This order is expected to enhance the financial performance of our manufacturing/distribution segment for our holiday quarter (October – December) this year”

“NASCAR is excited that Target and Mounted Memories have come together to deliver a truly unique product offering for Target’s guests. It is important to NASCAR that key partners like Mounted Memories continue to push the envelope with great new products for our intensely brand loyal fans. What Mounted Memories has built exclusively for Target and its guests certainly accomplishes that mission,” exclaimed Paul Sparrow, NASCAR’s Director of Licensing.

“We have entered a new and significant distribution channel with the receipt of this purchase order from Target. This order is expected to enhance the financial performance of our manufacturing/distribution segment for our holiday quarter (October – December) this year,” observed Mitch Adelstein, President of Mounted Memories.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.