Jones Soda Co. Fiscal 2007 Third Quarter Results

SEATTLE--(BUSINESS WIRE)--Jones Soda Co. (the Company or Jones) today announced financial results for the third quarter ended September 30, 2007.

“We are honored to partner with the Nets as they prepare for their new proposed home in Brooklyn”

Third Quarter Review

  • Total quarterly case sales increased 119% to 1,565,000 cases (288 ounce equivalent) compared to 716,000 cases a year ago
  • Gross Revenues (before promotional allowances and slotting fees deduction) increased 27.1% to $13.0 million compared to $10.2 million a year ago
  • Net Revenues (after promotional allowances and slotting fees deduction) increased 15.1% to $11.7 million compared to $10.2 million a year ago
  • Gross margin (after promotional allowances and slotting fees) decreased to 28.6% versus 35.3% last year
  • Diluted loss per share of $0.06 compared to diluted earnings per share of $0.01 a year ago

Net Revenue for the third quarter of 2007 increased 15.1% to $11.7 million compared to $10.2 million in the third quarter of 2006. Net revenues reflect a reduction of $1.3 million on account of promotion allowances and slotting fees, compared to a reduction of $60,000 in the comparable three-month period in 2006. The slotting fees we are incurring are one time charges to gain distribution for CSD.

Gross margin (including deduction for promotional allowances and slotting fees) for the third quarter decreased to 28.6% versus 35.3% in the third quarter of the prior year.

Gross margin (excluding deduction for promotional allowances and slotting fees) for the third quarter increased to 35.8% versus 35.7% in the third quarter of the prior year.

Operating expenses as a percentage of net revenues for the third quarter increased to 52.1% from 36.8% in the corresponding period in the prior year. The company reported a net loss of $(1,523,476), or ($0.06) per diluted share, compared to net income of $195,000, or $0.01 in the third quarter ended September 30, 2006.

Peter van Stolk, President and CEO stated, During the third quarter we decided to incur higher than planned promotional allowances and slotting fees associated with our significant expansion into the CSD market. This, coupled with higher expenses related to the addition of new sales and marketing personnel and an increase in promotional spending in the CSD channel, negatively impacted our results for the quarter. While the results are below plan for the quarter and we are disappointed with our recent performance, we believe, that in the long-term, that these investments and initiatives support our strategy to achieve increased shelf space at retail and heightened awareness of our brand and products.

The Company also announced that the Nets have named Jones Soda Co. as the official carbonated soft drink, bottled water, enhanced water and GABA beverage provider for the Barclays Center, the Nets planned world-class arena in Brooklyn, NY. The agreement includes specific elements tailored to both Jones Soda and the Nets and Barclays Center and will be reflected in Nets themed retail packaging, in-arena branding exposure, customized flavors and player and team involvement. The agreement with the Nets is subject to approval by the NBA.

We are honored to partner with the Nets as they prepare for their new proposed home in Brooklyn, Mr. van Stolk commented. Being associated with a team like the Nets and an organization like the NBA is an amazing opportunity for Jones Soda and were very excited about the potential of this relationship. Our ability to secure these types of partnerships with premiere professional sports teams like the Nets, and our previously announced agreement with the Seattle Seahawks, is testament to the power of the Jones brand and our commitment to finding unique and exciting ways to expand and diversify our business platform while continuing to build our brand equity.

Mr. van Stolk, concluded, While we have taken a number of important steps and investments to successfully position our company within the $70 billion CSD market--including distribution of our product in over 15,000 retail locations across the United States--we have not executed as well as we know we can. We are focused on driving more sales per door by broadening awareness of our canned business through more effective marketing and advertising programs. We remain committed to improving our operations across the board and fully capitalizing on the many opportunities that lie ahead.

Included above is the non-GAAP financial measure of Gross Revenues (before slotting fees deduction). Management believes that the presentation of this non-GAAP financial measure provides useful information to investors regarding the Companys gross revenues from operations and comparisons to prior years results, and highlights the significant increase in slotting fees the Company incurred. Under GAAP, the slotting fees are treated as a reduction to revenue. The consolidated statement of operations included below presents the GAAP financial measure of net revenues.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. manufactures its Jones Soda, Jones Pure Cane Soda, Jones Energy, Jones Organics, Jones Naturals, Jones 24C, and Whoopass brands and sells through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere youd never expect to find a soda.

This press release contains forward-looking statements and projections concerning the Companys plans, strategies, expectations, predictions and financial projections concerning the Companys future activities and results of operations and other future events or conditions, and are forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Words such as expect, believe, anticipate, may, will, plan, intend, estimate, could, and other similar expressions are intended to identify these forward-looking statements. In particular, statements in this release regarding potential growth opportunities, working capital and cash flow management, operational and expense controls, future profitability and results of operations are forward looking. Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Companys actual results of operations. These statements by the Company are subject to certain risks, including, among others, future demand for its products, competition from other businesses providing similar products, the ability to maintain profitability and control expenses and the Companys ability to successfully execute its business strategy. These and other risks and uncertainties are discussed in more detail in the Companys periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, which are available at the SEC website at



(Unaudited - $US)



  Three Months Ended

September 30,

Nine Months Ended

September 30,

    2007   2006   2007   2006
Gross revenue (a) 13,047,462 10,262,843 35,585,419 29,145,200
Less: Promotional allowances and slotting fees (b) (1,310,000 ) (62,000 ) (1,653,000 ) (158,000 )
Net Revenue $ 11,737,462 $ 10,200,843 $ 33,932,419 $ 28,987,200
Cost of Goods Sold     8,374,986     6,598,942     22,770,207     18,489,308  
Gross Profit 3,362,476 3,601,901 11,162,212 10,497,892
Gross Margin 28.6 % 35.3 % 32.9 % 36.2 %
Licensing Revenue 87,082 274,593 280,824 558,645


Operating Expenses(1):
Promotion and Selling 4,276,215 2,688,530 10,103,523 6,814,705
General & Admin.     1,842,969     1,061,143     4,940,776     3,234,476  


    6,119,184     3,749,673     15,044,299     10,049,181  
Earnings (loss) before interest

& taxes

(2,669,626 ) 126,821 (3,601,263 ) 1,007,356
Interest/Other income, net     492,359     438,958     1,349,715     552,305  
Earnings (loss) before income taxes (2,177,267 ) 565,779 (2,251,548 ) 1,559,661
Income tax benefit(provision)     653,791     (371,005 )   827,111     951,450  
Earnings (loss) for the period     (1,523,476 )   194,774     (1,424,437 )   2,511,111  
Earnings(loss) per share:
Basic $ (0.06 ) $ 0.01 $ (0.05 ) $ 0.11
Diluted $ (0.06 ) $ 0.01 $ (0.05 ) $ 0.10
Weighted average number of common stock:
Basic 26,136,560 25,345,494 25,902,076 23,344,126
Diluted 26,136,560 26,276,553 25,902,076 24,251,625
(1) Includes non-cash stock based compensation:
Promotion and selling $ 160,400 $ 63,970 $ 359,488 $ 282,850
General and administrative $ 234,600   $ 123,130   $ 568,830   $ 543,678  

a : Gross revenue is an internal indicator of operating performance and should not be considered as an alternative to Net Revenue., which is determined in accordance with GAAP. The use of gross sales allows evaluation of sales performance before the effect of any promotional items.

b : Altough the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform with GAAP presentation.



Sept. 30, 2007   Dec. 31, 2006
Current Assets:
Cash and equivalents $ 18,736,416 $ 13,905,870
Short-term investments 9,627,662 16,318,510
Accounts receivable 6,943,239 6,914,422
Taxes receivable 162,438 -
Inventory 6,761,745 5,783,067
Deferred income tax asset 126,190 1,507,145
Prepaid expenses     1,705,497     712,690
44,063,187 45,141,704
Deferred income tax asset 2,955,886 427,993
Capital assets 981,741 756,618
Other assets 1,670,496 1,414,138
Intangible assets     176,883     211,931
    $ 49,848,193   $ 47,952,384
Current Liabilities:
Accounts payable and accrued liabilities $ 6,046,391 $ 5,446,953
Current portion of capital lease obligations 164,387 70,471
Taxes payable     -     150,141
6,210,778 5,667,565
Capital lease obligations less current portion 510,653 15,329
Shareholders equity     43,126,762     42,269,490
    $ 49,848,193   $ 47,952,384


  Nine months ended  

Nine months ended

    Sept. 30, 2007   Sept. 30, 2006
(unaudited) (unaudited)
Cash flows from(used in) operating activities :
Earnings (loss) for the period $ (1,424,437 ) $ 2,511,111
Items not involving cash:
Depreciation and amortization 670,106 185,628
Deferred income taxes (1,113,192 ) (1,253,804 )
Stock based compensation 928,318 826,528
Change in working capital     (1,713,443 )     691,911  
Net cash from (used in) operating activities (2,652,648 ) 2,961,374
Cash flows from (used in) investing activities:
Sale of short-term investments 6,690,848 (16,397,174 )
Purchase of capital assets (441,415 ) (358,834 )
Purchase of intangible assets     -       (177,277 )
Net cash from (used in) investing activities 6,249,433 (16,933,285 )
Cash flows from (used in) financing activities:
Repayment of capital lease obligations (84,272 ) (86,473 )
Net proceeds from PIPE - 28,080,142
Proceeds from exercise of options     1,318,033       809,693  
Net cash from financing activities     1,233,761       28,803,362  
Net increase in cash and cash equivalents 4,830,546 14,831,451
Cash and cash equivalents, beginning of period     13,905,870       1,176,101  
Cash and cash equivalents, end of period $ 18,736,416 $ 16,007,552
Supplemental Disclosure of Non-cash financing activities
Assets acquired under capital lease $ 672,737

The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.


Jones Soda Co.
Peter van Stolk, 206-624-3357
Hassan N. Natha, 206-624-3357
Integrated Corporate Relations
Chad Jacobs, 203-682-8200

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