First National Museum Celebrating All Sports Announces New Name
Sports Museum of America Set to Open Doors in April 2008
NEW YORK--(BUSINESS WIRE)--The first national museum celebrating all sports, formerly known as the National Sports Museum, today announced its new name – the Sports Museum of America (SmA) – www.thesportsmuseum.com. A dynamic, interactive multi-media destination, the Sports Museum of America will feature one-of-a-kind experiences using leading technology as well as memorabilia and artifacts donated by individual athletes and private collectors, and more than 50 partner halls of fame, museums and associations. The unique experience, set to open in April 2008, will showcase the spirit of America through sports, including the inspiring stories and heroes that resonate with fans of all ages.
“Sports are at the core of the American DNA, yet there has never been a celebration of all sports under one roof – until now. We’re creating a home for the powerful events and memories that inspire us all and a permanent place for them to shine.”
The announcement was made today by Sports Museum of America founders Philip Schwalb and Sameer Ahuja.
“From the beginning, we’ve focused on creating a venue dedicated to the ideals, history, and cultural significance of sports in America, and it’s natural our name reflect that mission,” said Schwalb. “Sports are at the core of the American DNA, yet there has never been a celebration of all sports under one roof – until now. We’re creating a home for the powerful events and memories that inspire us all and a permanent place for them to shine.”
It’s been several years since Schwalb and Ahuja set out to create the country's first-ever national sports museum, which for the first several years of its life was actually the project's working title. Now, with the December debut of a new web site, inaugural ticket and membership sales in the New Year, and its fast approaching unveiling, SmA is announcing its arrival as a national destination, a brand and a powerful addition to the City's sports and attraction scene.
Schwalb noted that SmA is located at 26 Broadway, in the heart of Lower Manhattan, an area that encompasses the spirit and inspirational symbols of America and the city, including the Statue of Liberty and Ellis Island nearby, Wall Street, South Street Seaport and the September 11 memorial currently underway.
Added Ahuja, “Sports fans have a deep sense of loyalty and belonging to a community, and the Sports Museum of America experience will highlight what is special about that bond. Our commitment to building in downtown Manhattan offers us the exciting opportunity to be part of another vital community as it continues to rebuild and grow.”
SmA will be the new home of the Heisman Trophy, college football’s top honor, which was first awarded in 1935. The museum has also partnered with the Women’s Sports Foundation to create the Billie Jean King International Woman’s Sports Center, including the first and only Hall of Fame dedicated to the athletes and pioneers in women’s sports, offering interactive exhibits and educational databases highlighting female accomplishments in sports.
In addition, SmA will feature exhibits and memorabilia on loan from the Pro Football Hall of Fame and Naismith Memorial Basketball Hall of Fame as well as myriad other organizations, including the NCAA Hall of Champions, USA Hockey, USA Track & Field, USA Lacrosse, NASCAR, Special Olympics, and more. It will also feature rotating exhibits, an extensive retail area, special event spaces, and educational programs.
About the Sports Museum of America
The Sports Museum of America (SmA) is a celebration of America's enduring love affair with sports. It is the nation's first and only interactive, multi-media all sports museum experience, and in partnership with over 50 individual sports Halls of Fame and organizations, it richly showcases the history, grandeur and significance of sports in American culture. SmA is also the new permanent home of the legendary Heisman Trophy and annual presentation, and the Billie Jean King International Women's Sports Center. Located at 26 Broadway just footsteps from the Statue of Liberty ferry, the Sports Museum of America will open in Spring 2008. Finally, greatness has a home. www.thesportsmuseum.com.