Idearc Media and Multiplied Media Extend Local Search Offering to Microsoft Windows Live™ Messenger Users

DALLAS & CALGARY, Alberta--(BUSINESS WIRE)--Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, and Multiplied Media Corporation (TSX Venture:MMC) are collaborating to deliver Superpages.com’s full directory of local business listings over instant messaging platforms.

Under a newly signed agreement, both Multiplied Media’s Poynt service and Superpages.com’s directory will be available through Microsoft’s Windows Live Messenger, one of the largest instant messaging networks in North America.

“This is an important application for our multi-platform strategy,” said Eric Chandler, President – Internet for Idearc Media. “It is difficult to predict where consumers are going to be when they search for local information. That is why it’s important to deliver content to multiple platforms – including instant messaging – so our advertisers appear wherever the end-user is searching.”

According to the Radicati Group, 21 billion instant messages are estimated to be sent per day worldwide in 2007. Poynt, Multiplied Media’s local search offering, is the first local search service to be available on instant messaging, making the service available to approximately 70 million users in the U.S. The Poynt service will be available this fall, and additional information will be provided in conjunction with the service release.

“We are pleased to extend our relationship with Idearc. The addition of the Windows Live Messenger network provides even greater exposure for the large base of local advertisers in Idearc’s Superpages.com service,” said John Lowe, CEO, Multiplied Media. “Idearc understands the value of making their advertisers’ content available to a broad base of users through this frequently used channel.”

The Poynt service is convenient for consumers who use instant messaging frequently. For example, a consumer searching for a local restaurant in Dallas would simply add the Poynt address as a contact in Windows Live Messenger then “chat” with that contact like any other friend. The consumer will be asked to set the location they wish to search from – an address, zip code or landmark and then type in the type of business they are looking for. In this instance, a list of restaurants would be returned to the user, with those closest to the search location listed first. In addition to business names and proximity, the Poynt service will also provide business details including an address, phone number, driving directions and a map.

In 2006, Superpages.com, an expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

Statements made in this press release that are not historical facts, including statements accompanied by words such as "will," "believe," "anticipate," "expect," "estimate," or similar words, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Idearc Inc.’s plans and performance. These statements are based on management's estimates, assumptions and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from the results expressed or implied in these statements as the result of risks, uncertainties and other factors including, but not limited to, the factors set forth in Idearc Inc.'s filings with the Securities and Exchange Commission, including Idearc Inc.’s Annual Report on Form 10-K for the year ended December 31, 2006. The Company cautions you not to place undue reliance on the forward-looking statements contained in this release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon^® Yellow Pages, Verizon^® White Pages, smaller-sized portable Verizon^® Yellow Pages Companion Directories, Superpages.com^®, Superpages Mobile^SM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at www.Idearc.com/pressroom.

About Multiplied Media

Multiplied Media Corp. (www.multiplied.com) has developed Poynt, the first multimedia local search service available over Microsoft’s Windows Live Messenger and AOL’s AIM instant messaging networks. Through partnerships with Yellow Pages Group in Canada and Idearc Media (Superpages.com) in the United States, Poynt connects consumers with the facility, retail and consumer goods information that assists decision making and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

(IAR-G)