Comcast Spotlight Expands Hispanic Network Advertising Opportunities in Miami

MIAMI--(BUSINESS WIRE)--Advertisers now have more options to reach prospective Hispanic customers in the Miami area. Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that, as of October 1, it will offer ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale Designated Market Area (DMA), the third most populous Hispanic market in the U.S. Advertisers will be able to insert their ads on popular cable networks including MTV3, ESPN Deportes, CNN en Español, GolTV, Canal Sur, History Channel en Espanol and WAPA-TV in addition to Galavisión, Mun2, and Fox Sports en Español. These ten networks are available to all Comcast Digital Cable customers in this market and further establish Comcast as a leader in multicultural marketing solutions.

“Agencies and clients alike are constantly searching for new vehicles to reach this ever-changing marketplace. One of cable’s great advantages is the ability to customize local channel line-ups, and we are excited to be able to add this portfolio of Spanish-language networks to the mix”

“Agencies and clients alike are constantly searching for new vehicles to reach this ever-changing marketplace. One of cable’s great advantages is the ability to customize local channel line-ups, and we are excited to be able to add this portfolio of Spanish-language networks to the mix,” said Phillip Woodie, director of multicultural sales for Comcast Spotlight. "We plan to make additional Spanish-language networks available in other markets within our footprint in the near future."

“According to Nielsen Media Research, Spanish is the language of choice in two-thirds of Miami’s Hispanic households,” said Ian Dennett, Area Vice president of Comcast Spotlight in South Florida. “The addition of these networks demonstrates how committed Comcast is to meeting the multicultural advertising needs of this community.”

"Comcast is committed to serving all of our valuable customers and their diverse interests. South Florida represents an incredible opportunity for businesses that want to reach the expanding Hispanic marketplace," said Filemon Lopez, Regional Senior Vice President of Comcast Cable’s South Florida Market.

Comcast Spotlight helps advertisers of all sizes reach the multicultural marketplace, including the Hispanic population, estimated to reach more than 51 million by 2011 with a purchasing power expected to rise to more than $1 trillion by 2010(a), using innovative technologies and advanced research to send the right message to the right audience.

(a) Source: http://www.onetvworld.org/main/cab/diversity/downloads/Hispanics_Marke t_Overview.pdf (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward in on-air, on-demand and online marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.