Sex on Wheels Just Got Sexier: Rock Unveils Apparel Line
LOS ANGELES--(BUSINESS WIRE)--With its sexy, rock star fashion and aggressive approach, Rock Racing brings the edge back to cycling. That same edge and style will soon be available to cyclists around the world, with the launch of Rock Racing merchandise, the sports marketing arm of Rock & Republic, which will unveil the new sports line at the largest bicycle trade show in North America, the Interbike International Bicycle Expo, September 26-28, at the Sands Convention Center in Las Vegas, Nevada.
“Launching a professional sports gear and apparel brand is the next logical step for us”
“Launching a professional sports gear and apparel brand is the next logical step for us,” says Michael Ball, CEO and Creative Director of the luxe lifestyle brand, Rock & Republic. “We’re creating a complete wardrobe for athletes.”
Ball’s passion for cycling and fashion is the driving force behind Rock Racing’s new line of apparel, which will be distributed to high-end specialty stores throughout the United States beginning in March 2008. The Rock Racing brand will be available in all of North America, Europe and Asia by 2010. The line will also expand its scope beyond cycling to provide a full line of premium sports apparel.
The Rock Racing line premieres with jerseys, bibs, arm & leg warmers, hats, shoe covers, socks and track suits. As is true with all Rock & Republic lines, Rock Racing merchandise is designed and manufactured in-house using high quality fabric imported from Europe.
About Rock & Republic
Rock & Republic is a premium luxury lifestyle brand. Every piece in the collection is constructed from the highest quality fabrics and tailored with perfected signature cuts. The brand is infamous for its sexy, progressive, edgy rock movement style – a modern homage to the great sounds and feel of ROCK. Emphasis on modern, sexy silhouettes and custom fits garners Rock & Republic the coveted accomplishment of hitting key trends while staying true to classic styles.