Pinnacle Systems Announces New Hardware-based

Pinnacle Video Capture for Mac

TEWKSBURY, Mass.--(BUSINESS WIRE)--Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc. (NASDAQ: AVID), today announced Pinnacle^™ Video Capture for Mac^®, an affordably-priced USB 2.0 device that makes it easy to capture video in an iPod^®-native format from any analog source, be it camcorder, set-top box, game console or VCR. With Pinnacle Video Capture for Mac, users can transfer home videos, record TV shows or movies and even record their gameplay from a game console and automatically add the content to iTunes^® to enjoy it on their Mac, iPod, iPhone^™, or even Apple TV^™.

A complete hardware/software solution, Pinnacle Video Capture for Mac plugs-in to a Mac's USB 2.0 or 1.1 port, enabling high-quality video streaming directly to the system. The device supports multiple inputs including S-Video, Composite video and stereo audio analog inputs. To maximize quality and efficiency, Pinnacle Video Capture for Mac features hardware video encoding and onboard compression, freeing the Mac’s processor to perform other tasks. With MPEG-4 compression, users can store approximately three times more video than MPEG-2 in the same amount of hard disk space without losing quality.

With these capabilities, Pinnacle Video Capture for Mac will appeal to the growing number of Mac users who want a convenient, cost-effective way to expand their iTunes video library. For the most recent quarter, which ended June 30, 2007, Apple^® reported that it shipped more than 1.7 million Macs, a 33-percent rise over shipments in the third quarter of 2006 and 2.5 times the industry-wide growth rate published by market-research firm IDC. The iPod, in widespread use by more than 100 million consumers around the globe, has also recently become accepted as a business device. Major corporations, educational institutions and even government agencies have turned to the iPod as a delivery mechanism for communication and training, making Pinnacle Video Capture for Mac the perfect companion to the iPod for Mac-based enterprises who want to expand their video capabilities.

Pricing and Availability

Designed for Mac OS X 10.4 (or later) systems, Pinnacle Video Capture for Mac will be available in mid-October 2007 from e-tail and retail stores worldwide and through the Pinnacle Systems website (www.pinnaclesys.com). The complete hardware/software solution, which includes the Pinnacle Video Capture for Mac USB device with onboard MPEG-4 compression and Pinnacle Video Capture software, has a US MSRP of $99.99.

About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc. is an industry leader in video editing solutions, TV tuners for the PC and digital media adapters for the consumer market. The company’s product lines include Pinnacle PCTV^™, Dazzle^®, Pinnacle ShowCenter^™, Pinnacle Mobile Media^™ and its flagship Pinnacle Studio^™ line. For more information, visit www.pinnaclesys.com.

About Avid

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games and broadcast professionals to work more efficiently, productively and creatively. Avid received an Oscar Statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar Statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio work station. For more information about the company’s Oscar®, Grammy® and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. and its affiliates. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are US MSRP for the US only and subject to change without notice. Contact your local office or reseller for current or local prices. Avid, Film Composer, Pro Tools and Digidesign are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Pinnacle Systems, Pinnacle, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle Mobile Media,and Pinnacle Studio are either registered trademarks or trademarks of Pinnacle Systems, Inc. and its affiliates in the United States and/or other countries. Apple, iPod, Mac, iTunes, iPhone and Apple TV are registered trademarks or trademarks of Apple, Inc. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.