ooma Now Available to Everyone Via the Web
Awareness Campaign Launches
PALO ALTO, Calif.--(BUSINESS WIRE)--Today, ooma, Inc., announces the opening of direct consumer sales over the company’s Web site (www.ooma.com). Direct sales of ooma™ systems are being offered at introductory pricing of $399 for each ooma Hub™ device and $39.95 for each ooma Scout™ device. The ooma system features unlimited US calling and comes with a suite of premium features, including the ooma Instant Second Line™ and the ooma Broadband Answering Machine™ with no additional monthly fees. In 2008, when the introductory pricing period expires, the ooma Hub device will carry a suggested retail price of $599.
“The ooma marketing program reflects the irreverence of the brand and highlights the potential of the technology”
“We are thrilled to begin selling to the public via the ooma Web site,” said Andrew Frame, ooma founder and CEO. “With the launch of our consumer sales channel, we now have the ability to deliver ooma systems directly to consumers and provide online support and product information. Consumers across the country will gain access to a digital voice appliance that enables individual ownership of home phone service.”
The ooma Consumer Experience
Even before opening direct sales to consumers, ooma systems have been in use by hundreds of consumers participating in the company’s White Rabbit beta testing program. To date, more than 325,000 calls have traversed the ooma network. Consumers across the country are enthusiastically responding to ooma’s features and unlimited calling:
A New Way to Educate and Engage
In conjunction with the general availability to purchase ooma via the Web, ooma is also releasing a marketing program designed to increase public awareness of the ooma technology and brand. Conceptualized by ooma’s Creative Director, Ashton Kutcher of Katalyst Films, the program ushers in a new approach to marketing digital voice appliances. “The ooma marketing program reflects the irreverence of the brand and highlights the potential of the technology,” said Frame. “Our goal with this effort is to activate the growing ooma nation online, drive engagement with the brand, and lead interested consumers to purchase.” Program elements are currently seeded across the Web, and will be sequentially available for review at www.ooma.com/.
Founded in 2005, ooma is a company that manufactures digital voice appliances. The ooma system uses a new technology that transforms telecom services from being service-oriented to device-oriented. The company has numerous patents pending. ooma (www.ooma.com) is privately held and headquartered in Palo Alto, California.
The ooma system includes the ooma Hub device, which attaches to your high-speed Internet connection and a regular telephone or digital phone station, and an ooma Scout device that extends these features and fully enables the benefits of the Instant Second Line, to anywhere in your house where you have a standard phone jack.
Each system comes with a suite of innovative features, including:
The detailed terms and conditions of ooma’s products, services, and support are fully set forth in the Terms and Conditions, available online under the “legal” tab on the bottom navigation bar of the ooma Web site. ooma reserves the right to change or modify its offering, including limiting US calling and premium features to an initial set of customers. Customers who purchase the ooma system at the above-referenced introductory rate will pay no monthly charges for using the ooma system for unlimited US calling for three years. The Instant Second Line requires the purchase of at least one ooma Scout device.
ooma, the ooma logo, the ooma Hub, ooma Scout, Instant Second Line, the sound of the ooma dialtone and Broadband Answering Machine are trademarks of ooma, Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Graphical and video assets available for use include video clips, product photos, and the ooma identity.