Popular Internet Sci-Fi Series Afterworld Adds Interactivity to Programming Through Sony ACIDplanet.com Contest

MADISON, Wis.--(BUSINESS WIRE)--ACIDplanet.com™, one of the Internet’s premier sites for user-generated music, video content, computer-based recording and remixing tools, today launched the first of their monthly music video remix contests, “Afterworld Reimagined”, with the popular online sci-fi series, Afterworld. Season one of Afterworld includes 130 episodes of the uniquely animated series. Contestants will be able to download assets from the ACIDplanet website to rescore and remix to create their own sci-fi music video.

“Through the ACIDPlanet.com ‘Afterworld Reimagined’ contest, Sony Creative Software is pleased to be able to offer the fan community the opportunity to be part of the creative evolution of the series.”

“Since its initial launch, Afterworld has been closely watched because of the excitement it generated among fans and observers of Internet-based media,” said Stan Rogow, CEO Electric Farm Entertainment. “Taking the show to the next level through this type of interactivity was a natural next step as we progress to the second season. Through the ACIDplanet.com ‘Afterworld Reimagined’ contest with Sony Creative Software, fans now have the opportunity to fully immerse themselves in the Afterworld experience, adding their own personal creativity to express the world of Russell Shoemaker in entirely new ways.”

Through computer-animated characters and compelling story lines that blend the elements of video games, graphic novels and anime into one dynamic experience, the series tells the story of how life on Earth is nearly extinct after an inexplicable global event renders technology useless and 99.9% of the population missing.

Afterworld chronicles the adventures of main character Russell Shoemaker, who wakes up in New York after “The Fall” and is compelled to walk to Seattle in the faint hope that his wife and child have survived. Russell’s own harrowing journey from technological dependence to total self-reliance mirrors the world he discovers along the way, where other survivors are rebuilding society in strange and surprising ways. Piecing together the complex mystery of what caused the global event, Russell eventually paves the way for the bold new future of mankind.

“With its online distribution and tremendous popularity, the Afterworld phenomenon is an exciting progression of entertainment content,” said Dave Chaimson, vice president of global marketing for Sony Creative Software. “Through the ACIDPlanet.com ‘Afterworld Reimagined’ contest, Sony Creative Software is pleased to be able to offer the fan community the opportunity to be part of the creative evolution of the series.”

Contestants may download Music Video #1 of Afterworld starting today and must submit their video remix entry by midnight September 28. ACIDplanet™ remix contestants may use ACID XPress™ software that users can download for free or they may also use their software of choice. All entries must be two minutes or less in length. The contests will run monthly and the winners will be selected by Electric Farm Entertainment, producers of the Afterworld series. Each winning video will then be posted on ACIDplanet™, Afterworld.tv, and on the Afterworld Channels on MySpace.com and various additional social networking sites. The winning contestant will also be awarded prizes including Sony Creative Software products, a Sony PSP (PlayStation Portable) and merchandise from the Afterworld series.

For more information and complete contest rules, please visit: http://www.acidplanet.com.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information, visit www.sonycreativesoftware.com.

About Electric Farm Entertainment

Electric Farm Entertainment is a digital studio for the development of intellectual properties across multiple platforms. The company principals are Stan Rogow, Brent Friedman and Jeff Sagansky, who together created the revolutionary online series “Afterworld.” Their latest online venture “Gemini Division” will star Rosario Dawson in a live action/motion-capture animation sci-fi series. Rogow has produced some of the most successful series targeted at the youth audience, including The Disney Channel’s “Lizzie McGuire,” Discovery/Kids’ “Darcy’s Wild Life” and “Flight 29 Down.” The long list of credits also include NBC’s “Shannon’s Deal,” the critically acclaimed show that was nominated by the Television Critics Association for the “best show of the year,” the CBS series’ “Middle Ages” and “South of Sunset” and the UPN series “Nowhere Man.” Friedman wrote the feature “Mortal Kombat: Annihilation” based on the best-selling video game, and his current projects include “Godzilla 3-D!,” an original 3-D Imax project on which he is serving as creative consultant and “Command & Conquer 3: Tiberium Wars,” a sci-fi/action videogame written by Friedman and just released for Electronic Arts. He also recently served as co-executive producer on 44 episodes of the UPN drama series “The Twilight Zone” and created, wrote and/or co-wrote 12 episodes and served as supervising producer of the sci-fi series “Dark Skies” for Columbia Television, which aired for a full season on NBC. Jeffrey Sagansky was recently named Co-Chairman of the Board of Peace Arch Entertainment Group Inc. Jeffrey, who has been CEO, CBS Entertainment; Co-President, Sony Pictures Entertainment; President, TriStar Pictures; SVP/Programming, NBC; and CEO, Paxson Communications, will serve on Peace Arch’s Board along with the company’s former Chairman and now Co-Chairman, Drew Craig.