Dorinda Marticorena Promoted to Senior Vice President, Worldwide High Definition for Warner Home Video
BURBANK, Calif.--(BUSINESS WIRE)--Dorinda Marticorena, Vice President, Kids & Sports Marketing, has been promoted to Senior Vice President, Worldwide High Definition, replacing Steve Nickerson, who announced plans to leave WHV at the end of September.
“She understands marketing and technology, she is a strategic thinker, she effectively manages relationships with key business partners, and she has the proven ability to execute, making her an ideal choice for this position.”
In her new role, Marticorena will report directly to Mark Horak, EVP & GM, Worldwide Operations & New Packaged Media, and will lead the company’s efforts to promote mainstream adoption of the high definition DVD formats.
“I look forward to immediately collaborating with my domestic and international colleagues in this new role and doing all that is necessary to ensure success of the high definition format in their markets as quickly as possible,” said Marticorena.
Marticorena and Nickerson will work closely over the next month to ensure a smooth transition.
"Dorinda has played a key role in our evolving business," said Horak. "She understands marketing and technology, she is a strategic thinker, she effectively manages relationships with key business partners, and she has the proven ability to execute, making her an ideal choice for this position."
Marticorena joined WHV in 2001 as Director of Marketing, Kids Entertainment responsible for girls’ franchises. In 2003 she was promoted to Executive Director of Kids Marketing and to Vice President of Kids & Sports Marketing in 2005. Previously, Marticorena held brand management positions at Nestle USA and General Mills. Immediately prior to joining WHV, she was employed by Stanford University Undergraduate Admissions.