My Times Launches On NYTimes.com
Readers Can Create Their Own Personalized Web Pages on NYTimes.com
NEW YORK--(BUSINESS WIRE)--NYTimes.com announced today that My Times (http://my.nytimes.com/) is now available to all users. My Times provides readers with the ability to personalize their Web experience on NYTimes.com by organizing sources from all over the Web; receiving recommendations from Times journalists for their favorite sources of news and entertainment; and adding various widgets to their pages.
“This is just the first of the personalization features we plan to unveil in the near future.”
“What makes My Times unique is the editorial guidance from our top journalists, including Op-Ed columnists Nicholas Kristof and Frank Rich, Baghdad correspondent Edward Wong and book critic Michiko Kakutani. Readers can pull content from their suggested list of feeds – or from anywhere on the web,” said Vivian Schiller, senior vice president and general manger of NYTimes.com. “This is just the first of the personalization features we plan to unveil in the near future.”
My Times first launched as a private beta in April 2006 with the redesign of NYTimes.com. Since then, taking into consideration the suggestions of thousands of beta users, My Times has added new features including:
NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 14.2 million unique users (July 2007 – Nielsen//NetRatings).
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
This press release may be found at www.nytco.com