HarperCollins Publishers to Launch Mobile Browse inside Feature for iPhone
Fourteen Book Titles Available as Part of Pilot Program
NEW YORK--(BUSINESS WIRE)--HarperCollins Publishers today announced it will make digital book content available for the iPhone platform. As a pilot program, samples from 14 new titles, most debuting in August and September, will be made available online in an iPhone-compatible format through HarperCollins’ Browse Inside application at http://mobile.harpercollins.com/. The adaptation of this technology for iPhone users marks the latest advancement in HarperCollins’ leading digital efforts, and emphasizes the company’s commitment to reach consumers on the Web by providing content for a variety of platforms.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers”
Browse Inside is an application that allows consumers to sample pages of HarperCollins titles online. It has been adapted for the iPhone platform by LibreDigital, a division of NewsStand, Inc. LibreDigital is a strategic partner in the ongoing development of HarperCollins’ global digital warehouse and its application to the Internet.
iPhone users visiting http://mobile.harpercollins.com will be able to view the first 10 pages of chapters one and two of 14 books in the initial offering. They can then click to buy or pre-order the book from a list of retailers.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” said Brian Murray, President of HarperCollins Publishers Worldwide. “Our digital warehouse gives us the unique opportunity to quickly offer access to our titles on the newest technology, and we encourage people to provide feedback about their experiences.”
Titles to be made available include:
“HarperCollins is leading the market in providing readers new ways to browse books,” said Craig A. Miller, general manager of LibreDigital. “The Browse Inside feature for the iPhone is part of the ongoing effort to advance technology and allows mobile consumers to tap into the power and convenience of online book discovery. We are excited to be a part of it.”
iPhone users who wish to provide feedback can e-mail firstname.lastname@example.org or visit http://mobile.harpercollins.com/. Consumers with other flash-enabled mobile devices can access Browse Inside by visiting http://harpercollins.com/browseinside.
HarperCollins announced the creation of its global digital warehouse, in partnership with LibreDigital, in April 2006. There are currently 10,000 titles available.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.