Red Herring Launches Digital Edition Powered by Olive Software
Leading Media Company Covering Innovation and High Tech Ventures Reaches Out Globally With Electronic Edition
SANTA CLARA, Calif.--(BUSINESS WIRE)--After years of reporting on emerging trends and changes in the Silicon Valley tech industry, Red Herring magazine is embracing digital media and transforming its publishing model by launching an electronic edition. Powered by Olive ActiveMagazine, a web-based and easy-to-navigate solution that preserves the magazine’s original layout, viewing Red Herring on the web is now as compelling and easy as reading the magazine in print.
“Olive ActiveMagazine allows us to web-enable our content and publish it exactly as it appears in print. But, perhaps more importantly, we can also re-use this content outside their solution”
The electronic edition is part of Red Herring’s strategy to expand reporting coverage and analysis to a broader circulation base. The company hopes to attract up to 500,000 digital subscribers globally over the next two years, and it already has readers from all over the world.
“As shown by the strong interest in Red Herring Europe 100, Red Herring North America 100 and Red Herring Asia 100– tens of thousands of entrepreneurs and companies are determined to make a difference in many (new) regions around the world. An electronic edition allows us to reach this increasingly global audience without increasing our print production and distribution costs,” said Red Herring publisher Alex Vieux.
“Red Herring began reporting on Silicon Valley and technology trends at a time when most of the mainstream media paid little attention to ‘geeks in garages,” said Yuval Rachmilevitz, President and CEO, Olive Software. “As the technology industry expands and globalizes, Olive’s digital publishing platform will help Red Herring attract a variety of readers and can further increase the important research, analysis, and editorial role that Red Herring plays in the global tech industry.”
Transforming Content Into Reusable Components
Olive ActiveMagazine provides additional functionality that PDF electronic editions cannot match. Readers can access a publication anywhere, anytime — with just a web browser — and without additional client software. In addition, the XML-based format means publishers can easily transform content into intelligent micro content components and redefine traditional markets for their information.
“Olive ActiveMagazine allows us to web-enable our content and publish it exactly as it appears in print. But, perhaps more importantly, we can also re-use this content outside their solution,” said Red Herring’s Vieux. “By giving us complete control of our content –Olive helps us create new markets for our information and drive new sources of revenue.”
Red Herring is the latest publisher to bring their magazine online. Others publishers benefiting from Olive ePublishing solutions include Time Inc., ESPN, Reed Business Information, Hearst Business Media, Newport Communications, and many others.
About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, in-depth technology research and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.
About Olive Software
Olive Software (www.olivesoftware.com) transforms unstructured content into intelligent knowledge assets, enabling information discovery, effective search and future-proof preservation. Hundreds of companies rely on Olive to unlock the information in their content and publish it through a browser, customized web application or portal, or knowledge management application. Olive’s end-to-end electronic publishing platform understands the structure and semantics of electronic, paper, microfilm, and microfiche documents and automatically converts them to XML with highly searchable metadata. Olive Software is based in Santa Clara, California, with sales offices in New York, Washington DC, Denver, and Los Angeles, and R&D facilities in Israel.