Telmap Mobile Navigation Applications Integrate INRIX Traffic Solutions to Power Industrys Biggest Consumer Brands

Meets Consumer Demand for Accurate, Value-Added, Real-Time Traffic Information

JERSEY CITY, N.J. & KIRKLAND, Wash.--(BUSINESS WIRE)--Telmap, a leading provider of mobile mapping and navigation solutions, and INRIX, the leading provider of traffic information, today announced the integration of INRIX real-time and predictive traffic speeds as well as incident solutions in the Telmap Navigator application. The enhancement offers both business users and consumers a superior traffic-influenced navigation experience on GPS-enabled mobile devices.

“Telmap’s server-based approach coupled with INRIX’s innovative traffic information technology make this a natural partnership.”

The INRIX solution will provide end-to-end traffic information for mobile phones equipped with the Telmap program, enabling traffic-influenced routing and maps across more metropolitan markets nationwide than any other traffic information provider. The private label solution will be deployed by Telmaps industry-leading cellular operators and handset manufacturer partners

We selected INRIX to deliver a traffic information solution that can provide the broadest market coverage and highest-quality traffic information available on any mobile mapping and navigation application, said Oren Nissim, CEO of Telmap. This enhancement to Telmap Navigator complements our turn-by-turn navigation, location-based search and other advanced capabilities to equip cell phone users with a single comprehensive package that simplifies the process of getting around.

Telmap Navigator is a complete GPS navigation solution that provides guidance with voice, graphics and text. It allows subscribers to navigate in-car or on foot, with free-text local search and enhanced address search capabilities that include auto-complete and fuzzy matching to generate accurate results even from minimal or misspelled entries. . The Telmap solution is the only commercially available cross-platform product in its class, bringing navigation to both resource-constrained devices and high-end smart phones on platforms including Symbian, Java, BREW, Windows and BlackBerry.

Enhanced with INRIX real-time and predictive traffic information for 94 markets in the U.S. and incident information in over 122 markets, routes delivered via Telmap Navigator can be optimized for speed or distance offering users the best route possible. Additionally, customers using Telmap Navigator can view traffic maps of their city, highlighting congested and non-congested roadways.

Drivers everywhere are eager to avoid traffic congestion that wastes time as well as fuel, and integrating traffic information with mobile navigation devices is a logical solution to the problem, commented INRIX CEO, Bryan Mistele. Telmaps server-based approach coupled with INRIXs innovative traffic information technology make this a natural partnership.

About Telmap

Telmap is a developer of award-winning, location-based mobile mapping and navigation solutions that deliver turn-by-turn driving and walking directions, points-of-interest search and content sharing from the mobile phone all in real time. Telmaps server-based technology offers the industrys easiest navigation experience, most comprehensive global geographic coverage and premium content, voice/graphic/text instructions, traffic information and traffic-aware routing, and exclusive cross-platform support for Symbian, Java, BREW, Windows and BlackBerry devices. The companys flagship product, Telmap Navigator, is the most widely deployed navigation service with implementations by leading wireless operators and handset manufacturers around the world, including Vodafone subsidiaries, Mobilcom and,Sprint/Nextel under the brand name MapQuest Navigator through a partnership with MapQuest. Telmap was founded in 2000 and is headquartered in Israel with offices in the US, the UK and Finland. For more information, visit www.telmap.com.

About INRIX

INRIX is the leading provider of accurate real-time, historical and predictive traffic information nationwide, providing industry partners and customers with the highest quality data and broadest coverage available for personal navigation, mapping, and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, going well beyond the limitations of static road sensor networks, historical-based models and cellular data aggregators, to offer customers the most sophisticated understanding of the unique system-wide traffic patterns in each metropolitan area. Additionally, INRIX offers real-time incident data for 122 markets across the country. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.inrix.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contacts

Inrix Inc.
K. Michele Largé, 425-284-3854
Michele@inrix.com
or
SS PR for Telmap
Corey Gutwillig, 847-415-9333
Cgutwillig@sspr.com

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