The Number of Customers Actually Purchasing Mobile Video Service Could Climb from Only Five Million at the End of 2006 to Almost 80 Million by the End of 2012

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c59703) has announced the addition of New Video Dynamics: Outlook for Mobile Video to their offering.

Outlook for Mobile Video, delivers an unprecedented overview of the state of mobile video and the near-term prospects for this new medium. Our concise analysis delivers summaries of 32 mobile video content providers and aggregators, including the major mobile carriers leading the handheld video market in the U.S. Outlook for Mobile Video also highlights the most prominent mobile video players in Europe and Asia.

More importantly, our analysis identifies the complex challenges that hinder the rapid development of the mobile video marketplace. Among these are: the lack of a solid business model, too many technology standards and closed carrier systems.

Despite these and other problems, the mobile video marketplace is nevertheless poised to grow rapidly over the next five years. According to our projections:

• the number of mobile video devices in the U.S. could increase from 50 million at the end of 2006 to nearly 200 million by year-end 2012,
• the number of customers actually purchasing mobile video service could climb from only five million at the end of 2006 to almost 80 million by the end of 2012 and,
• revenues from the sale of mobile video (not including ad revenues) could mushroom from only $180 million in 2006 to $10.2 billion in 2012.

This report contains 50+ pages of invaluable insight and analysis and includes 15 tables of data, program line-ups and projections.

Content Outline:

Introduction and Summary
I. Issues and Opportunities in the Mobile Video Business
A. Business Models are in Flux; Expensive Premium Services Dominate
B. Mobile Advertising Sales and Measurement Challenges
C. Awareness and Navigation of MobileVideo is Poor
E. The Welter of Mobile Standards Stymies Video Providers
F. Carriers Control the Deck and Handset Features, Particularly in the
 U.S.
II. Brief Overview of Selected Mobile Video Technologies
A. CDMA (Code Division Multiple Access)
B. W-CDMA (Wideband Code Division Multiple Access)
C. Universal Mobile Telecommunications System (UMTS)
D. Evolution-Data Optimized or Evolution-Data only (EV-DO)
E. High-Speed Packet Access (HSPA, HSDPA, HSUPA, HSOPA)
F. Enhanced Data rates for GSM Evolution (EDGE)
G. DVB-H (Digital Video Broadcast - Handheld)
H. DMB (Digital Multimedia Broadcasting) and
DAB-IP (Digital Audio Broadcasting, Internet Protocol)
I. ISDB-T (Integrated Services Digital Broadcasting - Terrestrial)
J. Mobile WiMAX (Worldwide Interoperability for Microwave Access)
J. IMS (IP Multimedia Subsystem)
III. Profiles of Selected Mobile Video-Related Companies/Services
A. Amp'd Mobile
B. Apple
1) iPod
2) iPhone
C. AT&T Wireless
D. Fast Lane Mobile Video on Demand
E. Fox Mobile Content
1) Jamster (formerly Mobizzo)
2) MediaFlo Distribution Agreement
F. Google/YouTube
G. GoTV Networks
H. Handheld Entertainment
I. Helio
J. Hiwire
K. MediaFlo
L. MobiTV
M. Modeo
N. mSpot
O. MTVN Mobile Media
P. MyCorner Mobile Video
Q. News Over Wireless
S. Sling Media
T. SmarTVideo
U. SpectrumCo Cable Consortium
V. Sprint
W. Third Screen Media
X. T-Mobile
Y. Verizon
1) Verizon V Cast Video
2) V Cast Mobile TV from Verizon Wireless
Z. Yahoo!
AA. The Walt Disney Company
BB. Yamgo
IV. Overview of European and Asian Mobile Video Services/Providers
A. Vodafone UK
B. Hutchison 3 UK
C. BT Movio
D. Sky Italia and Vodafone
E. 3 Italia Walk TV
F. Mobile Services in Japan, Korea and China
V. Outlook for Mobile Video Penetration and Revenue
About Emerging Media Dynamics

List of Tables:

Table 1 - Amp'd Mobile Monthly Plans
Table 2 - Selected Content Channels, Amp'd Mobile
Table 3 - iPod Quarterly Shipments and Revenue, Fiscal Q1 03 to Fiscal
 Q2 07
Table 4 - iPhone Specs
Table 5 - AT&T Wireless Media Max Bundles
Table 6 - Video Content Providers on Helio
Table 7 - News over Wireless Local TV Stations
Table 8 - SmarTVideo Channel Line-Up
Table 9 - SpectrumCo Partners Auction Shares and Dollar Amounts
Table 10 - Sprint Video and TV Services
Table 11 - V Cast Video Content Suppliers
Table 12 - V Cast Mobile TV Cities
Table 13 - Vodafone Video Packages
Table 14 - Hutchison Planet 3 TV Channels
Table 15 - U.S. Mobile Video Penetration and Revenue Projections, 2006
 to 2012

Companies Mentioned:

- AT&T- BT
- Google
- Hutchison
- Sky Italia
- The Walt Disney Company
- Verizon
- Vodafone
- Yahoo!

For more information visit http://www.researchandmarkets.com/reports/c59703