The New York Times Company Names Yasmin Namini
Senior Vice President, Marketing and Circulation

NEW YORK--(BUSINESS WIRE)--The New York Times Company announced today that Yasmin Namini, senior vice president, circulation has been promoted to senior vice president, marketing and circulation for the New York Times Media Group. Ms. Namini will now be responsible for marketing The Times’s brand across print, Web and mobile platforms as well as circulation and distribution of the print version of The Times, the electronic edition and TimesReader, a new subscription product that combines the format of the newspaper with the functionality of the Web. She will report to Scott Heekin-Canedy, president and general manager of The New York Times, and Vivian Schiller, senior vice president and general manager, NYTimes.com.

“This appointment reflects our drive to integrate the marketing of The Times’s brand across multiple platforms. Yasmin is an extraordinarily talented executive and under her leadership, we expect to build our audiences even more effectively.”

In making the announcement, Mr. Heekin-Canedy said, “This appointment reflects our drive to integrate the marketing of The Times’s brand across multiple platforms. Yasmin is an extraordinarily talented executive and under her leadership, we expect to build our audiences even more effectively.”

Ms. Namini, 47, was named senior vice president, circulation, for The New York Times newspaper in 2006. Previously, she was chief customer officer for the New England Media Group since 2005. Before that, she served as senior vice president of consumer marketing at the New England Newspaper Group and senior vice president of circulation at The Boston Globe since 2000. She also served as vice president of circulation marketing at The New York Times since 1999.

Ms. Namini joined The Times in 1984 in the circulation department and since then has held positions of increasing responsibility in sales, marketing, planning and product development. She received a B.S. degree in psychology from the University of Maryland in 1981 and a master’s degree in applied statistics from Villanova University in 1989.

A photo of Ms. Namini is available at: http://www.nytco.com/press-photos.html.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com