Furniture Row Companies Announces Expansion in Lansing, MI

DENVER--(BUSINESS WIRE)--Furniture Row® Companies, parent company to Oak Express® and Bedroom Expressions®, is expanding their presence in Lansing with the construction of a new Furniture Row Shopping Center. The Center will contain four specialty furniture stores in one convenient location. The Center is located at 140 N. Marketplace Blvd, Lansing, MI 48917. The stores' brands include Oak Express®, Bedroom Expressions®, Sofa Mart® and Denver Mattress Company®. The Oak Express® and Bedroom Expressions® stores previously located at 6211 W. Saginaw, Lansing, MI have been relocated into the new Center. The new Center will open this Saturday, June 2, 2007. Store hours are Mon-Sat 10am-9pm and Sun 12pm-6pm.

“The Center will bring a unique furniture shopping experience to the area,” said Bill McKendry, Marketing Director for Furniture Row® Companies. “Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they all guarantee their prices to be the lowest.”

Here’s a run down on each store brand and their specialty:

Denver Mattress Company® is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand-name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman mark-up. Therefore, Denver Mattress customers get brand-name quality mattresses for as much as 50% less.

Sofa Mart® specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories - the kind of furniture you would use in your living room and family room areas of the home.

The chain provides a large variety of styles, some of which are reminiscent of those found in high-end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart’s products more attractively priced and more readily available.

Oak Express® sets itself apart from the competition by only carrying furnishings made from fine woods like oak, cherry, maple, pine and more for almost any room of the house, at discount prices. Oak Express is America’s largest cash buyer of wood furniture, which gives them a buying power advantage over any competitor.

Bedroom Expressions® provides a unique retail experience - a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices.

Furniture Row® also offers a 200% price pledge guarantee. This states that if within 30 days of purchase, the customer finds the identical item advertised for less at another local store, Furniture Row will refund 200% of the difference! In addition, Furniture Row® provides a variety of financing options designed to cater to the customer's needs.

Furniture Row is also dedicated to donating to charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions.

Furniture Row® Companies is one of the largest family-owned specialty home furnishings and bedding retailers. The company is comprised of five specialty store brands including: Sofa Mart®, Oak Express®, Bedroom Expressions®, Denver Mattress Co®, and Big Sur® Water Beds and operates over 350 stores in 31 states. For more information on the company, please visit FurnitureRow.com.

Furniture Row® also owns and operates a NASCAR NEXTEL Cup team. For more information on the #78 Furniture Row Racing team or driver Kenny Wallace visit FurnitureRowRacing.com.