Advanstar Launches ModernMedicine.com

NEW YORK--(BUSINESS WIRE)--ModernMedicine.com, the latest online support service for physicians and healthcare professionals, was launched today, adding another resource to Advanstar Communications Inc.’s portfolio of healthcare properties. With physicians currently accessing the Internet between 7 and 12 times per week for professional purposes, Modern Medicine™ has been developed as a free, online decision-support resource, providing instant, credible answers for healthcare professionals on the job.

Modern Medicine™ (www.modernmedicine.com) features a cross-specialty library of both current and archived clinical and practice management content, maintaining up-to-date information through daily news briefings from hundreds of respected peer-reviewed industry journals and medical conferences. The site also provides the most comprehensive Continuing Medical Education (CME) library online, as well as interactive tools and features including Formulary Counselor™ and Coding Counselor™, and a Patient Education Center featuring customizable materials to promote patient adherence, compliance and disease management.

“We are very enthusiastic about Modern Medicine™ and its strong potential to become the most trusted online resource available to healthcare professionals,” says Andy Weissberg, General Manager of Electronic Media, Advanstar Life Sciences Group. “ModernMedicine.com is an invaluable resource for physicians as they tackle critical issues at the point of care, and our CME/CE Center is an ideal and affordable solution for accessing the CME programs essential for today’s healthcare professionals,” added Mr. Weissberg.

For pharmaceutical and medical device marketers, Modern Medicine™ enables focused, targeted interaction with physicians and healthcare professionals, offering a variety of contextual advertising and sponsorship programs.

To learn more about Modern Medicine™, visit www.modernmedicine.com. For advertising, sponsorship or commercial support inquiries, contact Andy Weissberg, General Manager of Electronic Media at 201-690-5374 or aweissberg@advanstar.com.

About Advanstar

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion & Licensing, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 66 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.