New Report on U.S. Wine Consumer Trends Issued by Wine Opinions
Survey of High Frequency Wine Drinkers Reveals Usage, Attitudes and Preferences for Napa Valley Cabernet Sauvignon and Detailed Findings on Other Key Sectors of U.S. Wine Market
ST. HELENA, Calif.--(BUSINESS WIRE)--Napa Valley’s “cult” producers of Cabernet Sauvignon may be the darlings of wine critics and collectors, but “old guard” wineries fare quite well with high frequency wine consumers, according to a new Wine Opinions report. “As expected, consumer awareness and trial of long-established Cabernet brands was high, but what is perhaps surprising is the strength of preference for the old guard wines in hypothetical purchase models,” noted Christian Miller, Director of Research for Wine Opinions. “Consumer ratings showed the old guard wineries equivalent in quality to top cult producers and, in our choice scenario, greater familiarity tipped the balance in their favor.”
“As expected, consumer awareness and trial of long-established Cabernet brands was high, but what is perhaps surprising is the strength of preference for the old guard wines in hypothetical purchase models”
The findings on Napa Valley Cabernet Sauvignon are the lead topic in the new Core Track report from Wine Opinions. The report is based on 632 completed surveys of members of the Wine Opinions Panel, who are representative of the 18.5 million U.S. wine consumers who drink wine either daily or several times a week, and drive the market for fine wine in the U.S. The panel also includes segments of less frequent wine drinkers and members of the wine trade, for comparative purposes.
Other issues covered in the report include tracking data on the influence of the wine media and wine critics; usage and attitudes relating to upscale boxed wine; and consumer perceptions of the potential effects of global warming on production. The results showed consumption of all wine-related media to be on the increase, although the relationship between critics’ ratings and wine purchases was limited to a minority of consumers. The new wave of 3-liter and smaller box wines appears to be widening the consumer audience for these formats.
The Core Track Volume 4 report and other research offerings of Wine Opinions may be purchased on the Wine Opinions site. The report is available as a 65-page bound edition for $495 or downloadable PDF file for $475. Individual topic sections of the report are available for $195 each. The reports may also be ordered by email from firstname.lastname@example.org.