Chase Sponsors Spanish-language Telenovela to Promote Homeownership

ISELIN, N.J.--(BUSINESS WIRE)--Chase, one of the nation’s leading residential housing lenders, today announced it is the exclusive advertising sponsor of Nuestro Barrio (Our Neighborhood), a Spanish-language TV mini-series about Hispanic life in the United States, when it airs in the New York City/New Jersey and select California markets.

“Nuestro Barrio is an ideal way to provide valuable lessons on managing finances and achieving the dream of homeownership, and our sponsorship will highlight some of the ways Chase can help with these goals.”

The 13-episode series subtly combines storylines with educational messages on important financial issues including money management, credit and homeownership. These are played out against the traditional Hispanic novela (soap opera) themes.

“Chase knows how important it is to reach out to the Hispanic community in a voice and a language they understand and through a medium that is uniquely theirs,” said Thasunda Duckett, senior vice president at Chase. “Nuestro Barrio is an ideal way to provide valuable lessons on managing finances and achieving the dream of homeownership, and our sponsorship will highlight some of the ways Chase can help with these goals.”

Chase is the exclusive sponsor of Nuestro Barrio when it airs on V-Me in New York/New Jersey Metro (Jersey City) and Sacramento/Stockton/Modesto at 5 p.m. on Friday, June 1, and at 4 p.m. on Sunday, June 3 -- all times are local. Chase also will be the exclusive sponsor when the show airs in Los Angeles and San Francisco/Oakland/San Jose – the dates and times are still being finalized.

Chase, along with other lenders, also is sponsoring the show in additional markets nationwide.

Freddie Mac, one of the nation’s largest investors in residential mortgages, funded the production of Nuestro Barrio. Non-profit consumer advocacy organization, Community Reinvestment Association of North Carolina, produced Nuestro Barrio.

Filmed in Spanish, the show features two longtime U.S. residents of Hispanic origin helping friends and family navigate life in the U.S. by sharing their experiences, offering guidance and connecting them to community resources.

“The mortgage industry is always looking for new and creative ways to reach potential homebuyers,” said Craig Nickerson, vice president of Freddie Mac. “Educational telenovelas provide a unique way to help individuals learn the value of building a credit history and having a bank account, in addition to learning about homeownership in America.”

As part of the sponsorship, Chase will air a 30-second Spanish-language commercial. The commercial's storyline revolves around a couple imagining and dreaming about what their individual visions of homeownership entail. It also provides the toll free number 1-866-800-1059 to direct consumers to the closest Chase mortgage office with bilingual loan officers.

About Chase:

Chase originates $170 billion in residential mortgages and home equity annually, and services a portfolio of more than $500 billion. The home lending division serves borrowers nationwide through 2,000 local loan officers in 270 mortgage offices and more than 3,000 bank branches, as well as approximately 500 representatives in call centers. In addition, the Chase Business-to-Business channel serves mortgage brokers and bankers in all 50 states through 15 processing centers and more than 700 account executives. Parent company JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.4 trillion and operations in more than 50 countries. Information about Chase’s mortgage products and services is available at www.chase.com.