Galavisión Delivers Strongest May Sweep Performance Ever in Its History in Total Day among Key Demos
Network Beats Azteca America for First May Sweep Ever in Total Day and Primetime
NEW YORK--(BUSINESS WIRE)--With one day to go before the end of 2007 May sweep, Galavisión delivered its strongest performance ever in the network’s history in Total Day among key demos. During this period, the audience for Hispanic Adults and Men 18-49 grew +14% and among Women 18-49 +19% in Total Day versus last May sweep. The network continued to deliver more than double the combined audience of all other measured Spanish-language cable networks in Total Day.
Galavisión has long been well established as the nation’s #1 Spanish-language cable network and during this sweep period, it further cemented its position against broadcast network Azteca America by delivering more viewers across key demos in Total Day and Primetime. It also achieved significant results during Daytime, delivering more than twice the audience than Azteca America among Hispanic Women 18-49 (2.3 times) and Hispanic Women 18-34 (2.6 times).
2007 May Sweep Program Highlights:
- “El Chavo II” continues to rank as the #1 program on Spanish-language cable television delivering more than half a million Hispanic viewers (568,000).
- “Fútbol Liga Mexicana” (Mexican League Soccer), ranked as the #1 soccer event on Spanish-language cable television beating Fox Sports en Español’s highest rated soccer tournament “Copa Libertadores” by an impressive +120% among Men 18-49.
- “Fútbol Liga Mexicana” outdelivered the combined audience of broadcast network Telemundo’s soccer tournaments “Fútbol Telemundo” and “Sábado de Fútbol” by an incredible +205% among Men 18-49.
Additionally, the 2006-2007 season to date marks the 5th consecutive season Galavisión ranks as the #1 U.S. cable network, regardless of language, in Primetime among Hispanic Adults and Hispanic Men 18-34.
Source: NHTI – Nielsen Media Research. May Sweeps 2007 vs. comparable period prior year.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 88% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
