20TH Century Fox Challenges America to Search 4 $ilver!

Limited Edition Silver Surfer Coin Is This Summers Silver Ticket

LOS ANGELES--(BUSINESS WIRE)--This summer, silver is the new gold standard for movies, with the June 15 release of Fantastic Four: Rise of the Silver Surfer, and for movie promotions, as Twentieth Century Fox and the Franklin Mint join forces to create an original limited collectors edition Silver Surfer U.S. quarter that will challenge movie goers to Search 4 $ilver.

The collectors Silver Surfer U.S. quarter will be emblazoned with the image of the legendary Marvel Comics character who takes a leading role in the movie. This legal tender coin is a 2005 California statehood commemorative quarter minted by the United States Mint and specially color-enhanced by The Franklin Mint for Twentieth Century Fox.

Fox will launch the Search 4 $ilver in grand style by sending a specially-outfitted fleet of silver armored trucks out to deliver 40,000 coins to cities all across America, in time for Memorial Day weekend.

Then begins the Search. Those who find the special coins will be directed to the films official website, where they can register for a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of Fantastic Four: Rise of the Silver Surfer in London, England. The winner will be announced on or about June 4. Also, the first 400 people to register will be entered for a chance to receive one private screening of the film for their friends and family the night before the film surfs into theaters everywhere. In addition to the above prize opportunities, every fan is invited to visit the films website (www.riseofthesilversurfer.com) everyday until June 12th to flip a virtual coin for a chance to win instant prizes.

The Fantastic Four meet their greatest challenge yet in Fantastic Four: Rise of the Silver Surfer, as the enigmatic, intergalactic herald, the Silver Surfer, comes to Earth to prepare it for destruction. As he races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery before all hope is lost. Fantastic Four: Rise of the Silver Surfer, opening everywhere June 15, is the second installment of the live-action film series based on what fans around the globe know as The Worlds Greatest Comic Magazine. Fantastic Four" directed by Tim Story and released in the summer of 2005, had a worldwide theatrical gross of $330 million and became one of Twentieth Century Foxs most successful DVD titles ever.

About Fox Filmed Entertainment

One of the worlds largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.

About The Franklin Mint

An American institution founded in 1964, The Franklin Mint is known worldwide for its innovative design, meticulous attention to detail, and creating some of the highest-quality collectible products in the world. The Franklin Mints peerless archives includes over 12,000 product lines, including limited edition fine art sculptures, heirloom collectible dolls, commemorative coins, designer jewelry, precision die-cast models and historic reproductions, as well as collections honoring some of the worlds most revered individuals and institutions. With product lines featuring the top American brands from Marilyn Monroe and John Wayne to Monopoly and Harley-Davidson The Franklin Mint has brought collectibles to tens of millions of people around the world for over four decades.

Search 4 Silver Contest Rules

NO PURCHASE NECESSARY. Ends 6/1/07 for Grand and 1st Prize, and 6/12/07 for Instant Win. Open only to legal US residents (except Puerto Rico) 13 and older and is subject to Official Rules. For Official Rules, visit the Fantastic 4 page at www.foxmovies.com. Odds of winning depend on the number of entries. Void where prohibited.

Contacts

for 20th Century Fox:
Lori Burns, 310-369-2312
or
for The Franklin Mint:
The Lippin Group
Matt Biscuiti, 212-986-7080
matt@lippingroup.com

Permalink: http://www.businesswire.com/news/google/20070521006122/en

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Twentieth Century Fox's ``Fanstastic Four: Rise of the Silver Surfer'' and the Franklin Mint have joined forces to create an original limited collector’s edition ``Silver Surfer'' U.S. quarter that will challenge movie goers to Search 4 $ilver. (Photo: Business Wire)

Twentieth Century Fox's ``Fanstastic Four: Rise of the Silver Surfer'' and the Franklin Mint have joined forces to create an original limited collector’s edition ``Silver Surfer'' U.S. quarter that will challenge movie goers to Search 4 $ilver. (Photo: Business Wire)

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