The Weather Channel Unveils Number One Weather Moment: Global Warming

Heading Into Earth Day, Biggest Weather Moments Significance Is Captured and Articulated by Pre-eminent Scientists and Climate Experts

ATLANTA--(BUSINESS WIRE)--The Weather Channel (TWC) today announced global warming as the number one weather moment in its five-part mini-series 100 Biggest Weather Moments. Global warming will be highlighted during Thursday, April 19s 8:00 p.m. airing. Hosted by Harry Connick, Jr. and featuring weather and climatology experts, Hollywood personalities and politicians, the series chronicles weather events that have touched peoples lives via technology, geopolitics, climate and environment, sports, pop culture and, of course, destructive events.

“We don’t want to get a point when your kids say to you, what did you know, when did you know and what did you do.”

Connick, Jr. takes viewers through 99 moments going back centuries, including the emotional jarring of Hurricane Katrina, the number two moment. Connick, Jr. reveals number one with the poignant statement, Our number one moment is happening all around us and it has the potential to drastically alter the lives of every man, woman and child on earth.

In addition to consulting with more than 100 Weather Channel experts, The Weather Channel conferred with world renowned scientists to validate the significance of global warming as the number one weather related event. The April 19 100 Biggest Weather Moment features experts such as Dr. Warren Washington, Senior Scientist and Climate Modeling Expert of NCAR affiliating; Dr. Michael Oppenheimer Professor of Geosciences, Princeton University; Dr, James Hansen, NASA Goddard Institute for Space Studies and Max Mayfield, Former Director, National Hurricane Center.

Biggest Weather Moments takes us back to the discovery of global warming in 1958 by Dr. Charles David Keeling, professor at Scripps Institution of Oceanography, on the island of Mauna Loa, Hawaii. Since then experts have been obsessed with the dramatic changes in climate, melting of the polar ice caps, rise of sea level, continued vulnerability to the earths coasts where more than half of the worlds population lives within 50 miles.

We have completed an exhaustive study of the planets biggest weather moments, explains Kaye Zusmann, vice president of programming strategy. Each one carries with it an emotional and historical connection to an individual, a town, a community, a city, a region, a people, particularly when you think of Hurricane Katrina, D-Day, Sinking of the Titanic, the Irish Potato Famine and many of the other 99 moments. Global warming, with its ubiquitous presence, affects all of us though, at this very moment in time and into whatever future it chooses to extend to us.

Laurie David, Global Warming activist and producer of An Inconvenient Truth, sums it up best as a precursor to unveiling the number one moment. We are all part of the problem, so we all have to be part of the solution. She adds, We dont want to get a point when your kids say to you, what did you know, when did you know and what did you do.

For more energy conservation tips, visit http://www.weather.com/climate.

About 100 Biggest Weather Moments

100 Biggest Weather Moments is the biggest documentary effort in The Weather Channels 25 year history and is a result of research and conversations with experts across the U.S. along with input from the more than 110 meteorologists at The Weather Channel. In addition to host Harry Connick Jr., other celebrities appearing in the special include: Jennifer Garner, Laurie David, Danica Patrick, Garth Brooks and Bill Cosby among others. The series also spotlights renowned scientists and includes The Weather Channels on-air personalities, Mike Bettes, Stephanie Abrams, Paul Goodloe, Dr. Heidi Cullen and Steve Lyons.

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in nearly 93 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month. It content is generally ranked within the 15 most popular in the U.S. by Nielsen//Net Ratings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network available in 22 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, and personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

Contacts

TrylonSMR for The Weather Channel
Erica McDonald / Melissa Sylvester, 212-725-2295
Erica@trylonsmr.com / Melissa@trylonsmr.com

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