Leading the Charge as the Premiere Mobile Entertainment Company, Amp’d Mobile Drives Continued Growth into 2007

LOS ANGELES--(BUSINESS WIRE)--Amp’d Mobile, the pioneer of fully integrated mobile entertainment, today announced that its strong activity during the first quarter of 2007 has driven subscriber figures forward, now approaching the 200,000 mark. With even more customer activations in the first quarter of 2007 than the fourth quarter of 2006, Amp’d continues to attract subscribers with its unique mobile entertainment offerings.

“Amp’d is creating the best mobile media experience on the market, hands down, and our continued success is due in large part to the unparalleled strength and talent of our management team,” said Amp’d Mobile CEO & Founder Peter Adderton. "Our first quarter results are extremely encouraging, and though we’ve still got a ways to go, each of us believes 100% in Amp’d and what we’re trying to achieve."

• Strong ongoing sales and a solid retail distribution network led to 84,000 new activations in the first quarter of 2007. 84% of the Amp’d userbase is comprised of post-paid subscribers.
• At more than $100 per month, the average revenue per user (ARPU) for an Amp’d Mobile subscriber remains more than two times the industry average of $54 (Source: IDC, March 2007).
• Notably, data ARPU for Amp’d Mobile was approximately $30 as compared to the industry average of $6.74 (Source: IDC, March 2007). Demonstrating its focus on mobile entertainment, over 50% of Amp’d data ARPU comes from content as opposed to the industry average of approximately 25%.
• Amp’d users consumed more than four million videos, songs and mobile games in the first quarter of 2007, doubling the fourth quarter of 2006 figure of two million, with a total of more than six million downloads to date. In addition, Amp’d Mobile subscribers are downloading more over-the-air music downloads than ringtones, making Amp’d the only known North American wireless operator to achieve this. This also reflects a rapidly increasing segment of mobile users purchasing content through Amp’d’s easy-to-use interface.
• Original content continues to drive large audiences to Amp’d Live. Original content accounts for only 5% of all Amp’d Live content offerings but 30% of the overall downloads. Customers continue to eat up original hits such as “Lil’ Hollywood” and “Lil’ Bush: Resident of the United States” and live coverage of extreme sports including Supercross and Ultimate Fighting Championship.
• International expansion into the Japanese and Canadian markets successfully deployed the Amp’d Live experience to reach nearly 30 million mobile users in North America and Asia, creating a cross-cultural creative exchange for youth worldwide. The Japanese debut featured a new portal service designed exclusively for KDDI subscribers. And in Canada, Amp’d debuted with an Amp’d Studio Sessions™ live event recording from EMI Music Canada artists Pride Tiger.

About Amp'd Mobile

Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com.